Walk a mile in these shoes ... then buy 'em at ASICS' new store

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Sneaker and sports apparel manufacturer ASICS in March will open a new flagship store in Hoofddorp, The Netherlands.

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The store showcases ASICS’ entire running collection and selected products from ASICS’ other sports performance categories.

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The Foot ID and Running LAB form a two-story structure in the center of the store.

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The Running Lab offers extensive body analyses, including foot shape, leg alignment, running technique, strength and endurance, and customized advice on how to improve technique and performance.
 

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The Foot ID is a high-tech system that combines static and dynamic measurements to ensure proper shoe selection based on customers’ individual biomechanical profiles.

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The store will open on the Stadhouderskade at the entrance of greater Amsterdam’s most popular running path, the Vondelpark.

Sneaker and sports apparel manufacturer ASICS in March will open a new flagship store in Hoofddorp on the Stadhouderskade, at the entrance of greater Amsterdam’s most popular running path, the Vondelpark. Beyond the basic sneaker-purchasing experience, the 6,458-sq.-ft. store touts several exclusive features, including a Running Lab, Foot ID system and Running Club.