DSNTV: Innovation uses simulation to measure impact of Rx investments

There are a lot of services that help retailers improve the customer experience at the front-end of the store, but not enough focused on patient engagement at the pharmacy counter, explained Innovation EVP global business development Doyle Jensen. That was the motivation behind the launch of Pharmacy Intelligence, Innovation’s technology solution that enables retailers to measure the impact an investment in new pharmacy technology will have before ever committing to it, Jensen told DSNTV in a recent edition of DSN Executive Viewpoints.

“What we found is technology is a pretty broad category, and you don’t always know where you can have the biggest impact in the pharmacy,” Jensen told DSNTV. “Sometimes at the very smallest level of workflow is where your best impact can be had.”