Content about the Super Bowl

March 20, 2013

One major theme resonating across the show floor at HIMSS13 was the importance of interoperability within healthcare ecosystems. Emdeon's Lathe Bigler discusses how interoperability in the pharmacy space has been centered on advances in e-prescribing and clinical messaging.

In early March, more than 30,000 healthcare industry participants swarmed upon New Orleans for the annual HIMSS conference. In the words of keynote speaker James Carville, this is the Super Bowl of conventions. Most attendees arrived on Sunday to discover a water outage warning. Even when the water pressure returned to normal, the message was clear — do not drink it! On Monday morning, there was not a latte to be found in the entire city. We were roughing it…

January 29, 2014

Bartell Drugs and Seattle's Metropolitan Market and Bartell Drugs on Thursday will be hosting and hoisting for the Seahawks as they march toward the the Big Game on Sunday.

SEATTLE — Bartell Drugs and Seattle's Metropolitan Market and Bartell Drugs on Thursday will be hosting and hoisting for the Seahawks as they march toward the the Big Game on Sunday.

Together, the locally owned and operated companies will host a rally at their West Seattle corporate offices and will raise the world's largest #12 flag onto a stationary flag pole.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

ST. LOUIS — Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

February 5, 2013

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

MOUNTAIN VIEW, Calif. — Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

February 4, 2013

Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

EAST HANOVER, N.J. — Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

The premiere of Oreo "Whisper Fight," which is the brand's first time advertising during the Super Bowl, kicked off a two-month program that focuses on the long-standing disagreement dividing Oreo fans — which part of an Oreo is the best, the cookie or the creme?

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

 

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.

June 1, 2012

Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.

PLANO, Texas — Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.

February 1, 2012

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

CINCINNATI — Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

Participants submitted photos showcasing creative tailgate set-ups and food spreads, along with a recipe to accompany their “food spread” entry, to TailgateFan.com/contest.

September 27, 2011

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.

February 4, 2011

There’s no mistaking the emphasis of this Pepsi display here at a Shoppers (a Supervalu banner) located between Baltimore and Washington in the week leading up to the National Football League’s main event.

LAUREL, Md. — There’s no mistaking the emphasis of this Pepsi display here at a Shoppers (a Supervalu banner) located between Baltimore and Washington in the week leading up to the National Football League’s main event. 

The eye-catching soda wall is conveniently located opposite the salty snacks display, making chips, dip and soda all an easy grab for the Super Bowl partygoer.

January 25, 2011

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 19, 2011

During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

MINNEAPOLIS — During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

August 15, 2010

Mars Chocolate North America is offering football fans a chance to see the Super Bowl...