Content about the PM360 Trailblazer Awards

October 18, 2012
McKesson Patient Relationship Solutions honored for Lap-Band campaign

McKesson Patient Relationship Solutions earned top honors for patient compliance and adherence programs in both the 2012 Medical Marketing and Media Awards and the PM360 Trailblazer Awards, the company announced Thursday.

SCOTTSDALE, Ariz. — McKesson Patient Relationship Solutions earned top honors for patient compliance and adherence programs in both the 2012 Medical Marketing and Media Awards and the PM360 Trailblazer Awards, the company announced Thursday. 

MPRS was honored with a Medical Marketing and Media Award for the company's Lap-Band Behavioral Call Campaign on behalf of Ogilvy Healthworld. The MM&M Awards are a premier industry event that annually recognizes creativity and marketing effectiveness in health care.  

September 7, 2012
McKesson Patient Relationship Solutions a finalist in two separate healthcare marketing award races

McKesson Patient Relationship Solutions has been named a finalist in both the 2012 Medical Marketing and Media Awards and the PM360 Trailblazer Awards, McKesson announced Friday.

SCOTTSDALE, Ariz. — McKesson Patient Relationship Solutions has been named a finalist in both the 2012 Medical Marketing and Media Awards and the PM360 Trailblazer Awards, McKesson announced Friday.

McKesson was named a finalist by MM&M in the "Best Use of Direct Marketing to Consumers" category for its "Lap-Band Behavioral Call" campaign on behalf of Ogilvy Healthworld and Allergan. The MM&M Awards annually recognize creativity and marketing effectiveness in health care.