Content about the NFL

February 8, 2013
Target adds zest to 'tired' sleep category

Sleep as a category has been lights out of late.

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

December 4, 2012
CVS/pharmacy, MinuteClinic promoting importance of flu shots

CVS/pharmacy and MinuteClinic are reminding families during National Influenza Vaccination Week about the importance of receiving their flu vaccinations, and are partnering with the Centers for Disease Control and Prevention and the NFL Retired Players Association to increase awareness about the benefits of annual flu vaccination.

WOONSOCKET, R.I. — CVS/pharmacy and MinuteClinic are reminding families during National Influenza Vaccination Week about the importance of receiving their flu vaccinations, and are partnering with the Centers for Disease Control and Prevention and the NFL Retired Players Association to increase awareness about the benefits of annual flu vaccination.

September 6, 2012
Bud Light kicks off 'Year of the Fan' campaign

Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

ST. LOUIS — Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

"Our multitouch sponsorship will provide everything the NFL fan needs to have a stellar season," Bud Light VP Mike Sundet said. "From in-store promotions and digital activations, to on-site activities and ... Super Bowl XLVII, our goal is to make the excitement of the upcoming season even better."

July 24, 2012
PepsiCo to sponsor Super Bowl XLVII Halftime Show

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.

June 25, 2012
Interesting snippets and products from the last Marketplace show — ever

This will be the last time I walk an NACDS Marketplace floor. Ever. I’m done. Because next year, it will be the Total Store Expo, and I’m already getting a little jazzed about that. But that’s a year away, yet. For now, let me share some snippets around some of the products and suppliers I found interesting making my last walkthroughs on the Marketplace show floor. Ever.

DENVER — This will be the last time I walk an NACDS Marketplace floor. Ever. I’m done.

Because next year, it will be the Total Store Expo, and I’m already getting a little jazzed about that. Here’s my thought process — is there an opportunity in sitting down with a retail pharmacy operation team along with an OTC buying team and exploring possible synergies between the two? Is there a value-add already built into this meeting?

June 19, 2012
NFL Players Association licenses TheraPearl hot/cold packs

The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology.

WASHINGTON — The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology. TheraPearl’s products are designed to aid in post-workout recovery.

“Our products maximize targeted hot and cold therapy, and are uniquely designed for athletes and athlete recovery," stated Daniel Baumwald, president of TheraPearl.

March 19, 2012
Sports licensee Party Animal joins GMDC

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday announced Party Animal — a manufacturer of flags, banners, collectible toys and knick-knacks featuring licenses from the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League and more than 70 colleges and universities — has joined the manufacturer's association.

February 2, 2012
Prilosec OTC, John Madden recognize New Orleans Saints offensive line

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

CINCINNATI — The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

October 31, 2011
P&G, NFL partner in search of 2011 'Super Parent'

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

CINCINNATI — Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

September 26, 2011
P&G kicks off NFL Facebook contest

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

CINCINNATI — Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints. The Facebook contest will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI.

September 8, 2011
Old Spice highlights Red Zone collection with new 'Smell Better Than Yourself' campaign

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

February 2, 2011
P&G supports NFL Play 60

As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

CINCINNATI — As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

Through P&G's donation, NFL Play 60 has allowed the league to create health centers, rehab playgrounds, purchase sports equipment and help thousands of children lead happier, healthier lives, according to the company.

January 28, 2011
NFL star 'axes' hair

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

January 25, 2011
Prestige Brands breaks down causes of sore throat pain in study

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 24, 2011
Febreze scores touchdown with first-ever athletic equipment, gear drive

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

CINCINNATI — Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.