Content about the NASCAR

November 26, 2012

Mars wins NASCAR Marketing Achievement Award

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

May 23, 2011

Energizer, NASCAR fans achieve Guinness World Record

Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

February 15, 2011

Off to the races

The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

TAMPA, Fla. — The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

Here at a Tampa Walgreens, the store gets in a racing mood with a display from NASCAR sponsor Coca-Cola.