BUENA PARK, Calif. — Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.
As of April 12, the company is donating $1 for every new "like" on FireFly's Facebook page, up to $2,500, to Smile Train. Smile Train provides surgery for children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.