Content about spokeswoman

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

WASHINGTON —  SanMedica International on Friday introduced its SeroVital-HGH, a new oral human-growth hormone booster formulated with women in mind, at the Academy of Women's Health's Annual Congress here. 

ANAHEIM, Calif. — Aculief on Friday will showcase its recently released Aculief "wearable acupressure" product at the Natural Products Expo West here. 

Aculief applies pressure to the LI4 acupressure point, located between the thumb and forefinger. The LI4 has been used in traditional Chinese medicine to relieve tension and to promote your body’s natural flow of energy. 

PITTSBURGH — Health and wellness products retailer GNC is sponsoring a 12-week effort to encourage consumers to transform eating and exercise habits for long-term weight management, the company said.

GNC Holdings, the retailer's parent company, announced the Total Lean Challenge and Sweepstakes, which offers a chance for consumers to win $25,000 in cash prizes, as well as serving as an introduction to the company's Lifestyle Diet approach to weight loss and a way to promote products like the Lean Shake and Total Lean Watertex.

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

OMAHA, Neb. — Sergeant's Pet Care Products on Wednesday embarked on an awareness campaign alerting pet owners on how to keep their pets healthy. 

NEW YORK — Canadian drug maker Valeant Pharmaceuticals North America announced Wednesday plans to launch a new sun care line nationwide in the spring.

NEW YORK — The Northeast is still recovering from one of the worst disasters it has ever faced. Many residents remain without electrical power, while others have lost their entire homes, businesses, workplaces and in a growing number of cases, their lives.

WASHINGTON — Just days after Sanofi Pasteur's hiring of actor Chris O'Donnell as a celebrity spokesman for its flu vaccination campaign, the American Lung Association has hired actress Sarah Chalke for its campaign, for which it is also collaborating with Sanofi Pasteur.

The American Lung Association announced the enlistment of Chalke for its "Faces of Influenza" initiative to promote flu immunizations. Chalke, a cast member of the show Scrubs and a mother, will be the spokeswoman for the campaign during the 2012-2013 season.

SUPPLIER NEWS — The maker of Splenda has introduced a new zero-calorie sweetener. McNeil Nutritionals said Nectresse, made from monk fruit extract, is 100% natural. As part of the product launch, the brand has tapped journalist Lisa Ling to serve as its spokeswoman. Nectresse sweetener is available in both single-serve packets (40 servings) and canisters (140 servings) for suggested retail prices of $3.99 and $6.99, respectively.


LEWISVILLE, Texas — TIGI Haircare — whose brands include Bed Head, Catwalk, Rockaholic and TIGI Cosmetics — has tapped gymnastic medalist Nastia Liukin to be its newest spokeswoman.

TIGI will embark on a multiyear deal with Liukin, involving her in many facets of the brand, including campaign advertising, social media, consumer promotions and appearances, as well as a co-branded product line.

WASHINGTON — A campaign managed and funded by the Council for Responsible Nutrition Foundation has partnered with an Academy Award-nominated actress and screenwriter, who will share her tips on incorporating the three pillars of a smart wellness regimen (healthy diet, dietary supplements and exercise) into a healthy lifestyle.