Content about spokeswoman for the Toy Industry Association

January 25, 2012
Toy category gets crafty

Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association.

Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association. This segment of the toy category was up 7% in 2010 over 2009, according to the NPD Group, and is expected to perform well in 2011.

Some big winners for the holiday season were Spin Master’s Bizu, Crayola’s Glow Book and Fashion Angels’ “Project Runway” fashion design sketch portfolio. All retail for less than $20.

 

 

November 14, 2010
Cos. play on education, tradition to nab consumers’ toy dollars

Consumers may be cutting their budgets, but when it comes to toys, there’s always room...

Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.

Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”