Content about spokesperson

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

NEW YORK — Alterna Haircare, whose products are sold at Sephora and Ulta, Sephora.com, Ulta.com, Beauty.com, QVC and salons, announced on Tuesday its official partnership with actress and entrepreneur Katie Holmes as co-owner and first-ever celebrity spokesperson.

This holiday season will be both a splurge and save season for toys. Parents will splurge for one or two toys, but will round out their holiday shopping with less expensive items, according to Adrienne Appell, a spokesperson for the Toy Industry Association.


MONTVALE, N.J. — Grocer A&P has announced the launch of an integrated marketing campaign that features president and CEO Sam Martin as its primary spokesman. The campaign, according to the company, highlights an enhanced customer shopping experience marked by cleaner stores, friendlier associates and better products.

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.

NEW YORK — L’Oréal Paris and the Ovarian Cancer Research Fund hosted the L’Oréal Paris Legends Gala Wednesday evening at the American Museum of Natural History, uniting the beauty, fashion, finance and media industries to raise funds for ovarian cancer research.

L’Oréal Paris spokesperson Julianna Margulies hosted the gala. Kelly Ripa was honored with the OCRF Legends Award. Michael Gordon, founder and COO of Angelo, Gordon & Co., and OCRF benefactor Sally Gordon were honored with the Liz Tilberis Humanitarian Award.

CINCINNATI — Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

Polamalu, who has been growing his hair for nearly a decade to honor his Samoan roots, is marking his third year as a spokesman for Head & Shoulders.

HOUSTON — Procter & Gamble’s Gillette Venus razor brand is launching a new scholarship program for young Latinas through the Venus Goddess Fund for Education.

Gillette Venus launched the he Venus Goddess Fund for Education in February 2011 in partnership with celebrity spokesperson Jennifer Lopez.

NEW YORK — Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

The deal will feature Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs, as well as in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

BETHEL, Conn. — Procter & Gamble’s Duracell brand, in partnership with the National Volunteer Fire Council, on Monday kicked off a national battery donation program. The Power Those Who Protect Us program is designed to help equip the more than 730,000 volunteer firefighters with supplies they need to help power such firefighting gear as flashlights, breathing apparatuses and emergency personnel locators.

NORWALK, Conn. — Looking to boost medication compliance rates for patients? Cash incentives and interactive games might be a key.

That’s the finding from HealthPrize Technologies, a Web-based software company that conducted a feasibility study gauging how incentives and games can assist in increasing medication compliance. The company found that average compliance rates for patients given those incentives was 88%.