Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.
Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”