Content about spokesman

December 3, 2010

Navarro Discount Pharmacies has tapped a TV personality to serve as its celebrity spokesman.

MIAMI — Navarro Discount Pharmacies has tapped a TV personality to serve as its celebrity spokesman.

Chef Pepin now is part of Navarro’s overall marketing campaign and expansion strategy, the Miami-based drug store chain said. In addition to promoting a healthy lifestyle to Navarro's customers through in-store demonstrations and other outreach efforts, Pepin will assist with the promotion of the company's extensive line of household appliances -- currently available in stores and soon to be available online.

December 3, 2010

Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

EDGEWOOD, Md. — Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

December 3, 2010

Integrated pharmacy systems provider PDX and Health Market Science, a leading source for health provider data and solutions, have teamed up to improve the accuracy and safety of the prescription verification process.

FORT WORTH, Texas — Integrated pharmacy systems provider PDX and Health Market Science, a leading source for health provider data and solutions, have teamed up to improve the accuracy and safety of the prescription verification process.

December 2, 2010

Procter & Gamble's Swiffer brand is helping dogs and cats find a loving home this holiday season.

CINCINNATI — Procter & Gamble's Swiffer brand is helping dogs and cats find a loving home this holiday season.

As a sponsor for Macy's Union Square 24th Annual Holiday Pet Adoption Windows, Swiffer has tapped its spokesman Cesar Millan, a dog behavior specialist, to assist with the pet adoption and offer new pet owners tips on how to create a pet-friendly environment in their home this holiday season, Swiffer said.

November 14, 2010

Consumers may be cutting their budgets, but when it comes to toys, there’s always room...

Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.

Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”

November 9, 2010

The iconic, silent spokesman of Planters is speaking for the first time in 94 years,...

EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand's new marketing campaign.

 

Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

 

 

November 8, 2010

New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking...

OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company's first celebrity endorsement.

Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.

October 24, 2010

’Tis the season for battery multipacks. Battery-powered toys and electronic devices are on many holiday...

October 24, 2010

Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook...

October 6, 2010

The InterMedia Group of Cos. on Wednesday announced that ExtenZe spokesman Jimmy Johnson, Fox NFL...

ENCINO, Calif. The InterMedia Group of Cos. on Wednesday announced that ExtenZe spokesman Jimmy Johnson, Fox NFL Sunday host and newest "Survivor" castaway, will participate in a new round of commercials that will relate stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe.

 

And to top off the 30-minute spot, Johnson's wife Rhonda Johnson makes an appearance with her own brand of repartee.

 

 

August 30, 2010

Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million...

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.

Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.

August 22, 2010

CVS/pharmacy has always prided itself on convenience, but the retailer clearly is raising the bar...

July 7, 2010

LifeScan last week introduced the new OneTouch Delica lancing system, a lancing product designed to...

MILPITAS, Calif. LifeScan last week introduced the new OneTouch Delica lancing system, a lancing product designed to provide more-comfortable blood-glucose testing.

 

For many individuals, the pain of lancing — which involves piercing the skin with a lancet to draw a small blood sample — can be a barrier. Of those people who quit testing their blood glucose each year, nearly 1-in-6 cite the pain of lancing as the reason, LifeScan reported.

 

 

October 25, 2009

Walgreens is mulling the sale of its 15-year-old Walgreens Health Initiatives pharmacy benefit management division,...