Content about public relations

May 5, 2011
Pantene taps Eva Mendes, Naomi Watts as brand ambassadors

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

CINCINNATI — Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

Beginning in July, both women will appear in all elements of the brand's marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Mendes will support the Breakage to Strength collection, while Watts will support the Flat to Volume collection.

April 25, 2011
Sav-Mor promotes its small-town spirit

Armed with the positioning line, “It’s Time To Get Better,” Sav-Mor Drug Stores continues to emphasize the big difference between its network of franchised locations and the corporate mentality of the chain operations.


To that end, its most recent radio and television campaign positioned the pharmacies against the large national chains. The customer-
service-focused campaign established the Sav-Mor pharmacist as “your personal pharmacist” along with the idea that “nobody cares more for the customer than the owner.”


April 20, 2011
Reshaping pharmacy amid a healthcare crisis

The budget crunch and pharmacy’s ability to help provide solutions to a fractured healthcare system are sure to be dominant themes at the NACDS Annual Meeting in Scottsdale, Ariz., this year. As he prepared for the event, Steve Anderson, president and CEO of the National Association of Chain Drug Stores, spoke at length with Drug Store News about the issues he’ll address at the conference, the organization’s current priorities and his outlook for 2011.

Since taking the reins at the National Association of Chain Drug Stores four years ago, Steve Anderson has reshaped the organization and led an aggressive — and quite successful — campaign to raise pharmacy’s profile and give it a bigger stake in reshaping the overwrought healthcare system.

March 24, 2011
DeVito/Verdi to continue handling Duane Reade's advertising, public relations

Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."

February 3, 2011
Jennifer Lopez named Gillette Venus' first-ever brand ambassador

Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand's 2011 marketing campaign and supporting the total brand portfolio.

NEW YORK — Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand's 2011 marketing campaign and supporting the total brand portfolio.

Aside from TV and print ads, public relations, digital, social media and in-store communications, the campaign also includes Lopez's exclusive remake of the iconic "Venus" song, plus the launch of a new philanthropic effort dedicated to empowering women through education.

January 24, 2011
Miller High Life endorses consumers, and no one else

It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

CHICAGO — It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.

December 17, 2010
PediaCare Shopper’s Guide simplifies cough-cold purchases

Prestige Brands introduced an iPhone application in support of its PediaCare line — the PediaCare Shopper’s Guide.

MOUNT KISCO, N.Y. — Prestige Brands introduced an iPhone application in support of its PediaCare line — the PediaCare Shopper’s Guide.

It’s an application that will help parents navigate the pediatric cough-cold aisle when they’re physically shopping the shelf, and help to alleviate two parental concerns around kids' cough-cold remedies that have garnered media attention of late — accurate dosing and the spate of product recalls.

November 15, 2010
Susan Borra named FMI's SVP communications

The Food Marketing Institute on Tuesday announced the appointment of Susan Borra as SVP communications...

ARLINGTON, Va. — The Food Marketing Institute on Tuesday announced the appointment of Susan Borra as SVP communications for the nation’s largest food retail trade association, effective Dec. 1.

 

August 29, 2010
Meijer launches digital coupon service

Meijer has launched mPerks, its first digital coupon program....

August 22, 2010
TransMedia Group to promote IntelliGender's Gender Prediction Test

TransMedia Group on Monday reported it has been retained by IntelliGender to promote that company’s...

BOCA RATON, Fla. TransMedia Group on Monday reported it has been retained by IntelliGender to promote that company’s Gender Prediction Test, a simple-to-use urine test that provides immediate gender results.

 

August 2, 2010
P&G, NFL 'take it to the house'

Procter & Gamble is partnering with the National Football League once again to extend the...

January 2, 2008
ECRM Vitamins, Diet & Nutrition 2008

Voraciously defend. Push for government oversight (not more regulation, but better enforcement of existing regulations). Self-regulate. Publicize. Those are four initiatives tackled by the Council for Responsible Nutrition in the past year, in what could be described as a banner year for news in the dietary supplement arena. Long-awaited good manufacturing practices finally were passed, a law requiring serious adverse event reporting associated with dietary supplements was enacted in December and CRN began two key initiatives — the self-policing effort of dietary supplement advertising and a public relations campaign to fortify the reputation of supplements among consumers.

Voraciously defend. Push for government oversight (not more regulation, but better enforcement of existing regulations). Self-regulate. Publicize. Those are four initiatives tackled by the Council for Responsible Nutrition in the past year, in what could be described as a banner year for news in the dietary supplement arena.