Content about public relations

EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

Flu vaccinations have received a lot of attention lately, and that’s no surprise, considering the Centers for Disease Control and Prevention’s recommendation that everyone ages 6 months and older get yearly vaccinations, not to mention the H1N1 pandemic flu scare.

 NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.

LOS ANGELES — Young actress and model Holly Harrell has joined Little Royal's Hair Care's list of celebrity ambassadors.

The curly-haired performer will appear in the brand's newest campaign supporting the Little Royal's Hair Care collection beginning in August. She will appear in all elements of the brand's holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

TORONTO — Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.

NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

SUNBURY, Pa. — Weis Markets earlier this week announced the completion of an extensive remodel of its Camp Hill, Pa., store.

“We’ve taken a very good store and made it better by improving its design and overall convenience,” Weis Markets’ director of public relations Dennis Curtin said. “We’ve also expanded most of our fresh departments and increased the selection throughout the store.”

ARLINGTON, Va. — The Food Marketing Institute on Wednesday named Heather Garlich as the association’s director of media and public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events, and industry relations.


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


MT. KISCO, N.Y. — Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.