Content about public relations

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

December 5, 2013

Arm & Hammer Oral Care has teamed up with actress Alison Sweeney, who will appear in the brand's advertising, public relations and digital media campaigns.

PRINCETON, N.J. — Arm & Hammer Oral Care has teamed up with actress Alison Sweeney, who will appear in the brand's advertising, public relations and digital media campaigns.

Best known for her starring roles on the TV shows, "The Biggest Loser" and "Days of our Lives," Sweeney inked a two-year deal with the brand and will also help introduce a series of new products to the brand's oral care portfolio. The partnership marks the brand's first ever celebrity spokesperson.

November 1, 2013

Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

PITTSBURGH — Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

July 23, 2013

Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

CINCINNATI — Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

June 27, 2013

Jonathan Kreissman will be responsible for ensuring high-quality strategic counsel to clients and account teams, tactical implementation of client deliverables and staff development.

MOUNT KISCO, N.Y. — Robin Leedy & Associates, a social media, public relations and digital marketing firm specializing in OTC, beauty, personal wellness and consumer lifestyle brands, announced today the company has brought aboard Jonathan Kreissman as VP client services.

June 11, 2013

Weis Markets’ stores raised $189,000 in donations and pet supplies for more than 90 local animal shelters and rescue organizations during its month-long Paws for Pets program, the grocer announced.

SUNBURY, Pa. — Weis Markets’ stores raised $189,000 in donations and pet supplies for more than 90 local animal shelters and rescue organizations during its month-long Paws for Pets program, the grocer announced Monday.

May 14, 2013

Nutrisystem announced the appointment of Robin Shallow as VP public relations and corporate communications.

FORT WASHINGTON, Pa. — Nutrisystem on Tuesday announced the appointment of Robin Shallow as VP public relations and corporate communications. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand and will join the company on May 20.

Nutrisystem recently entered the retail space in a bigger way with distribution through Walmart. 

December 11, 2012

Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

November 19, 2012

Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade brand hosiery products — produced by Doris Hosiery Mills.

NEW YORK — Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade-brand hosiery products — produced by Doris Hosiery Mills.

The campaign will aim to help New Yorkers find the perfect legwear for a multitude of events in time for the winter season. The "Show Us Some Leg" contest, calls for entrants to upload their original photos wearing Duane Reade brand hosiery via a Duane Reade Facebook page application, commenced at midnight on Nov. 18 and will run through Jan. 7.

October 9, 2012

Sanofi Pasteur, the vaccines division of French drug maker Sanofi, recently unveiled an effort to promote flu vaccinations that includes advertising and celebrity endorsements. DSN had the opportunity to talk to Sanofi Pasteur director of U.S. public relations and communications Michael Szumera about the campaign.

Flu vaccinations have received a lot of attention lately, and that’s no surprise, considering the Centers for Disease Control and Prevention’s recommendation that everyone ages 6 months and older get yearly vaccinations, not to mention the H1N1 pandemic flu scare.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

September 26, 2012

Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.

 NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.

August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

July 5, 2012

Young actress and model Holly Harrell has joined Little Royal's Hair Care's list of celebrity ambassadors.

LOS ANGELES — Young actress and model Holly Harrell has joined Little Royal's Hair Care's list of celebrity ambassadors.

The curly-haired performer will appear in the brand's newest campaign supporting the Little Royal's Hair Care collection beginning in August. She will appear in all elements of the brand's holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

June 14, 2012

GroundFloor Media, a Denver-based, integrated agency focusing on strategic communications, social media, reputation and crisis management, and digital strategy, on Thursday announced Similasan USA as the newest addition to its client roster.

DENVER — GroundFloor Media — a Denver-based, integrated agency focusing on strategic communications, social media, reputation and crisis management, and digital strategy — on Thursday announced Similasan USA as the newest addition to its client roster.

Similasan offers a variety of products in several key categories, including eye care, ear care, allergy relief and pediatric remedies.

May 29, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

TORONTO — Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 2, 2012

Weis Markets on Tuesday launched its fourth annual Weis Paws for Pets program, offering customers the opportunity to donate money, pet food and supplies to local animal shelters and rescue organizations in May.

SUNBURY, Pa. — Weis Markets on Tuesday launched its fourth annual Weis Paws for Pets program, offering customers the opportunity to donate money, pet food and supplies to local animal shelters and rescue organizations in May.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

February 9, 2012

Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space.

MOUNT KISCO, N.Y. — Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space, including FeverAll acetaminophen suppositories by Actavis; Replens by Lil’ Drug Store; SpermCheck Fertility; The Natural Dentist by Revive Personal Products; Redex’s Udderly Smooth; and Boiron USA brands Oscillococcinum, Arnicare and Camilia.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.

December 14, 2011

Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1.

NEW YORK — Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1. He will take over from Brian Perkins, J&J's top marketing executive who is expected to retire in March, according to the report.

Perkins, along with Ray Jordan, corporate VP public affairs and corporate communications, will report to Sneed during the transition.

December 5, 2011

Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


August 26, 2011

Weis Markets earlier this week announced the completion of an extensive remodel of its Camp Hill, Pa., store.

SUNBURY, Pa. — Weis Markets earlier this week announced the completion of an extensive remodel of its Camp Hill, Pa., store.

“We’ve taken a very good store and made it better by improving its design and overall convenience,” Weis Markets’ director of public relations Dennis Curtin said. “We’ve also expanded most of our fresh departments and increased the selection throughout the store.”

August 23, 2011

The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

HOUSTON — The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

With this new agreement, Innovative Beverage Group Holdings said NPG PR, a full-service public relations boutique based in Nashville, will handle all media relations, social media, event planning and branding for Drank.