Content about private label

ROCKVILLE, Md. — Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." The report noted that mass merchandisers in recent years have marketed private-label food and beverage products that rival those of national brands in price, value and quality.

WHAT IT MEANS AND WHY IT'S IMPORTANT — In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering. 

GREEN BAY, Wis. — Mass merchandise chain Shopko has added 70 new items to its line of private-label products, the company said Monday.

MINNEAPOLIS — Supervalu is expanding its private-label offering to include 2,700 products across more than 100 categories by 2013.

Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu's family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.

FORT LEE, N.J. — A vast majority of shoppers continue to purchase some private-label products on a regular basis, according to research from Perception Research Services.

Among roughly 600 primary household grocery shoppers ages 18 to 64 years polled, PRS found that 86% continue to purchase private-label items on a regular basis (compared with 84% in 2010), while 38% have purchased more private-label products than they did in 2010 (32%) and across additional categories. More than half (51%) said they feel smart/savvy when they buy private-label products.

ALLEGAN, Mich. — Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

NEW YORK — Opting for private-label Thanksgiving staples could help consumers save nearly 33%, according to a new survey conducted by the Private Label Manufacturers Association.

NEW YORK — Shoppers today are more knowledgeable than ever when it comes to finding deals on their favorite products, and many won't even set foot in a store until they have an idea of their potential savings, according to the Deloitte/Harrison Group annual American Pantry Survey.

Private-label penetration at CVS/pharmacy locations is expected to grow to more than 20% in the next two to three years, and to help drive that growth, the retailer has developed its new Just the Basics line of store-brand products.


Officially launched in February 2011, the brand represents a functional, value-
priced, smart-simplicity positioning. It is comprised of nearly 100 items, and there are plans to expand the line going forward.


NEW YORK — A recent consumer survey debunked the two long-assumed scenarios surrounding the moment a shopper actually makes a shopping decision — before they've entered the store as part of a planned purchase or at the shelf on an impulse.

For years, the retailing industry has debated between those who argue a shopper’s mind is mostly made up before they even enter the store and those who assert the real decision what to buy comes down to a final few seconds at the shelf. In fact it is neither, according to a recent survey of U.S. consumers.

BENTONVILLE, Ark. — Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Nice! may tout no-frills packaging, but make no mistake, Walgreens' latest private-label introduction is anything but. It's another example of Joe Magnacca's influence as president of daily living solutions; and it's another way by which Walgreens will better connect to its customers. Indeed, the packaging is more similar to the DR Delish brand than Walgreens' typical store-brand fare. But perhaps most important, Nice! represents a strong push into a key drug-store differentiator going forward — food offerings.