Content about president , consumer and shopper marketing

February 10, 2011

Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

CHICAGO — Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

The two companies created HispanicLink to help retailers and manufacturers more effectively develop marketing and merchandising programs to reach this burgeoning demographic. The analysis included intel on Hispanics’ shopping habits, cooking, eating and drinking behaviors, health-and-wellness practices and their media preferences.