Content about nutraceuticals

May 4, 2012

According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data. Drug Store News caught up with Wilhovsky to talk about how Biotab approaches the overall sleep category, and how the company helps drive its sleep aid solution through key selling periods.

AUDIO Q&A: According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data.

April 29, 2013

Nutrition 21 successfully challenges competitor comparison claims as unsubstantiated

The National Advertising Division last week recommended that Interhealth Nutraceuticals discontinue certain claims for the company’s Zychrome dietary supplements, products that are promoted for the management of insulin levels.

NEW YORK — The National Advertising Division last week recommended that Interhealth Nutraceuticals discontinue certain claims for the company’s Zychrome dietary supplements, products that are promoted for the management of insulin levels.

Print and internet claims made by Interhealth for its Zychrome chromium compound, also known as chromium dinicocysteinate, were challenged by Nutrition 21, the manufacturer of a competing product, Chromax, a chromium picolinate product. Interhealth had been making comparison claims against the supplement ingredient in Chromax.

May 16, 2012

Sleep aid seasonality

For those marketers staying awake at night thinking about new ways to drive category growth, Biotab Nutraceuticals may have happened upon a new opportunity — seasonality in sleep aids.

“Twice each year, [daylight savings time changes] have an impact on a person’s internal clock,” said Biotab chief marketing officer Robert Wilhovsky, who markets Alteril. So in the week following a clock change, sales of sleep aids spike, he said. 

January 26, 2012

Biotab launches ExtenZe personal lubricant line extension

Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.

January 12, 2012

CRN names six new members

The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

Chr. Hansen is a developer of natural ingredient solutions for the food, pharmaceutical, nutritional and agricultural industries. With U.S. offices in Milwaukee, Wis., the company is best known for its probiotics, dairy enzymes and natural colors.

August 10, 2011

Nutraceuticals market expected to exceed $200 billion mark by 2016

A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

LONDON — A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

The 231-page "Nutraceuticals: Global Markets and Processing Technologies" report highlighted market trends, products, mergers and acquisitions/collaborations, innovation, opportunities/barriers to growth and other influencing factors. Companies profiled in the report include Bayer Healthcare, Coca-Cola, Cadbury, PepsiCo and more.

July 7, 2011

Extenze extended-release liquid gelcap

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time.

February 23, 2011

Amid counterfeit product warning, Biotab recalls two lots of Extenze

Biotab Nutraceuticals on Tuesday initiated a voluntary recall of two lots of Extenze nutritional supplement tablets.

MONROVIA, Calif. — Biotab Nutraceuticals on Tuesday initiated a voluntary recall of two lots of Extenze nutritional supplement tablets.

Some packages bearing lot numbers 0709241 and 0509075 are counterfeit products containing undeclared drug ingredients that can pose a serious risk to health, the company stated.

January 24, 2011

New Extenze product on display at ECRM conference

Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

SAN ANTONIO — Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

The cherry-flavored shot retails for approximately $5.99 as a two-pack SKU.

November 21, 2010

Borba bringing capsule collection to Walgreens

Borba, a maker of nutraceuticals and cosmeceuticals, is expanding its portfolio with an exclusive Walgreens...

WOODLAND HILLS, Calif. Borba, a maker of nutraceuticals and cosmeceuticals, is expanding its portfolio with an exclusive Walgreens capsule collection of skin care products and supplements.

The 19-piece collection ranges from advancements in skin care, such as a 4-in-1 active cleanser to a 100+ SPF cream for mass. In addition, a supplement line encompassing weight management, anti-aging, skin clarity and stress relief in a snack-based form are priced from $9.99.

July 11, 2010

Natrol rolls out Esselence Classics line

Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new...

June 24, 2010

Walmart's vitamin section now features Natrol for Women

Natrol on Thursday announced that it has created a Natrol for Women grouping throughout Walmart’s...

CHATSWORTH, Calif. Natrol on Thursday announced that it has created a Natrol for Women grouping throughout Walmart’s in-store vitamin section, which incorporates 10 Natrol brand nutraceuticals that specifically address the health needs of adult women during various life stages.

February 28, 2010

NFL coach to pitch Extenze

Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what...

MONROVIA, Calif. —Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what Bob Dole did for Viagra?

That’s exactly what Biotab Nutraceuticals and its agency InterQuantum are hoping—legitimizing a supplement category that often provides the punch line for late night comics. The company signed Johnson in January to represent its Extenze male enhancement product. Biotab plans to pitch the pitchman pretty heavily to American consumers throughout the year with an overall marketing budget of $70 million.