Content about mobile devices

October 2, 2012

Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

NEW YORK — Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

September 25, 2012

The way Walgreens is deploying technology through its stores may be futuristic, but it is no science fiction. It’s real innovation that is helping to drive its total transformation along so many areas of its business — and it’s being produced in real-time.

The way Walgreens is deploying technology through its stores may be futuristic, but it is no science fiction. It’s real innovation that is helping to drive its total transformation along so many areas of its business — and it’s being produced in real-time.

September 7, 2012

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

User engagement is critical to driving brand loyalty. Mobile gaming can offer a unique perspective on how consumer packaged goods firms can engage their consumers.

September 6, 2012

Mylan has launched an application version of the reference guide to its drugs, the generic drug maker said Thursday.

PITTSBURGH — Mylan has launched an application version of the reference guide to its drugs, the generic drug maker said Thursday.

The company announced what it called the first ever app of its Generic Brand Reference Guide, a free reference for healthcare professionals, patients and pharmacy students that enables the fast identification of brand and generic drugs. The 2012 print edition of the GBR was made available in a pocket-sized format earlier this year.

September 6, 2012

Walgreens on Thursday announced that customers can begin online enrollment into its new customer loyalty program, Balance Rewards.

 DEERFIELD, Ill. — Walgreens on Thursday announced that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the Walgreens 10 Million Point Giveaway sweepstakes. 

August 27, 2012

Mobeam and ProLogic are joining forces to enable the processing of digital coupons on mobile devices.

SAN FRANCISCO — Mobeam and ProLogic are joining forces to enable the processing of digital coupons on mobile devices.

The partnership will combine Mobeam's light-based beaming technology and ProLogic's digital coupon clearing solution to create a completely digitized coupon system for consumers and retailers. Consumers can acquire and digitally redeem coupons, while retailers can digitally process and clear the coupon to complete the transaction loop.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

August 14, 2012

The National Community Pharmacists Association on Monday made its monthly magazine, America’s Pharmacist, available online and via mobile devices with a newly launched digital edition at Americaspharmacist.net.

ALEXANDRIA, Va. — The National Community Pharmacists Association on Monday made its monthly magazine, America’s Pharmacist, available online and via mobile devices with a newly launched digital edition at Americaspharmacist.net.

August 1, 2012

Take Care Health Systems, which is owned by Walgreens, has launched a pilot program offering patients mobile and online appointment-scheduling services through consumer healthcare application iTriage.

DENVER, Colo. —Take Care Health Systems, which is owned by Walgreens, has launched a pilot program offering patients mobile and online appointment-scheduling services through consumer healthcare application iTriage.

The scheduling functionality now is available in both the Chicago and Denver markets.

July 20, 2012

Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

ARMONK, N.Y. — Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15% growth in sales from mobile devices but saw a 20% decline in sales traced to social media based on a much smaller base over this three-month period.

July 17, 2012

Photo finishing should grow through 2015, even as consumers embrace mobile devices and other means of sharing and viewing their photos, predicted a recent study from InfoTrends.

Photo finishing should grow through 2015, even as consumers embrace mobile devices and other means of sharing and viewing their photos, predicted a recent study from InfoTrends. Most of the growth should come from custom gifts, such as photo cards, books and calendars, according to the “InfoTrends U.S Online Photo Services Forecast: 2010-2015” report. Look for emerging new product categories, such as posters and photo panels, to provide growth in the segment.

 

July 10, 2012

Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

DEERFIELD, Ill. — Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

I’ve heard arguments that as a result of retail choices, formats and virtual storefronts, consumers will no longer establish relationships with retailers. As a result, loyalty will be lost.

Honestly, I disagree. Multi-channel retailing not only has the potential to enhance the shopping experience, but also the ability to strengthen relationships with patrons.

June 13, 2012

The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information report released Tuesday.

NEW YORK — The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information report released Tuesday. The market for mobile medical apps was worth about $150 million in 2011.

May 21, 2012

Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

May 16, 2012

Concern over rising fuel prices has eclipsed unemployment — the leading worry since 2009 — as the No. 1 factor that keeps retailers up at night, according to a study released by BDO USA on Monday, though the current uptick in consumer spending somewhat alleviates that concern.

CHICAGO — Concern over rising fuel prices has eclipsed unemployment — the leading worry since 2009 — as the No. 1 factor that keeps retailers up at night, according to a study released by BDO USA on Monday, though the current uptick in consumer spending somewhat alleviates that concern. "Despite a dip in April, consumer spending has been improving, and retail executives feel that their strategy adjustments are on point," stated Doug Hart, partner in the Retail and Consumer Products Practice at BDO USA.

May 3, 2012

More than three-quarters of U.S. smartphone and tablet owners have used their mobile devices for shopping-related activities, according to a recent Nielsen survey.

NEW YORK — More than three-quarters of U.S. smartphone and tablet owners have used their mobile devices for shopping-related activities, according to a recent Nielsen survey.

April 22, 2012

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

March 26, 2012

Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

BOSTON — Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

March 23, 2012

Single Touch Systems has picked a company that distributes prescription discount cards to sponsor the messages it delivers to pharmacy customers.

JERSEY CITY, N.J. — Single Touch Systems has picked a company that distributes prescription discount cards to sponsor the messages it delivers to pharmacy customers.

Single Touch announced the selection of ScriptRelief to sponsor its prescription pickup and appointment reminders sent to patients' mobile devices. ScriptRelief provides the RxRelief pharmacy discount card program, which offers discounts on more than 50,000 prescription drugs.

March 13, 2012

A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

LOS ANGELES — A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

The survey included responses from 1,829 U.S. online shopping consumers, 22% of whom indicated that they own a tablet computer.

When consumers who use their mobile devices for shopping were asked how often they make purchases from their mobile devices, 40% said a couple times a month, 23% said once a week, 20% said a few times a year, and 10% said daily.

March 9, 2012

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates.  With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 8, 2012

Verilux is gearing up to launch new lighting products this spring.

WAITSFIELD, Vt. — Verilux is gearing up to launch new lighting products this spring.