Content about iPhone

MOUNT KISCO, N.Y. — Prestige Brands became one of the first cough-cold marketers to develop a branded smart-phone app to help moms hone in on the most appropriate 
PediaCare remedy for their sick children. It’s not a bad play; a recent Millennial Media report indicated that in 2010, 32% of moms owned a smart phone, versus 20% in 2009.


RALEIGH, N.C. — Kerr Drug, North Carolina’s regional pharmacy power, had a busy year in 2010. After shedding 11 stores in the Charleston, S.C., market in 2009, the 90-store chain turned its full focus to serving the healthcare needs of North Carolina’s population.


It was, in retrospect, a wise move. Kerr has launched a series of initiatives in pharmacy care, store design, community health services and iPhone technology at a breathtaking pace, easily sustaining its reputation as one of chain pharmacy’s leading innovators. 


LAS VEGAS — Cobra's Bluetooth tagging system, which links a smart phone to its user or other valuables, will make its debut here at the International Consumer Electronics Show.

The Cobra PhoneTag, powered by Phone Halo Technology, is a two-way alarm and loss-prevention device that links the Android, BlackBerry or iPhone smart phone to its owner or his or her valuables.

SALISBURY, N.C. — Food Lion has unveiled a new mobile app that puts its stores right at customers' fingertips.

The new app, developed in partnership with Mercatus USA, gives customers the capability to create shopping lists, access weekly specials, download new recipes and locate stores. Also giving customers more bang for their buck is the opportunity to sign up for the Food Lion MVP loyalty program through the app.

The app can be accessed by visiting the iTunes library, and is compatible with iPhone, iPad and iPod devices.

MOUNT KISCO, N.Y. — Prestige Brands introduced an iPhone application in support of its PediaCare line — the PediaCare Shopper’s Guide.

It’s an application that will help parents navigate the pediatric cough-cold aisle when they’re physically shopping the shelf, and help to alleviate two parental concerns around kids' cough-cold remedies that have garnered media attention of late — accurate dosing and the spate of product recalls.

AVENEL, N.J. — Mizco recently inked a licensing agreement with Marc Ecko Enterprises, bringing the first-ever line of Ecko-inspired electronic accessory and mobile technology products to design-conscious technology enthusiasts.

The Ecko line of Mizco products includes headphones; iPhone, iPad and MP3 cases; and camera accessories that are available for a suggested retail price ranging from $19.99 to $99.

CHICAGO — A social media go-to-market strategy is fast becoming a must-have for companies these days, especially those companies operating in the healthcare arena. It’s no longer enough to push patient education out through a branded online page, not with the growing prominence of social media sites. Today, companies need to seed that education across Facebook and Twitter and/or actively engage bloggers and heavy users to successfully get that education out to the masses online.

ST. LOUIS Keeping up with the times, Energizer has launched a rechargeable case with built-in battery for the newest edition of the iPhone.

ST. LOUIS In response to consumers' need for more power and convenient charging options for their smart phones and cell phones, Energizer has developed a universal inductive charger built with Qi technology.

Any device with 5 watts or less, regardless of manufacturer, now can be powered by Energizer's inductive charger, which is designed to charge up to three devices at one time. In related news, Energizer also is developing a Qi sleeve and door for the iPhone and Blackberry, respectively.

BETHEL, Conn. —Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products. A myGrid iPhone kit now is available and includes a charging pad and a Power Sleeve compatible with the iPhone. Suggested retail price is $79.99. MyGrid starter kits now include tips for micro-USB phones, making the new kits compatible with even more devices than before.