Content about healthcare services

August 15, 2011

It's a strategic next step in retail pharmacy, a setting that has fast evolved as the intrinsic destination for all health-related matters: health advice, self-care solutions, medication therapy management, compliance programs, acute-care services and now, if the reports turn out to be accurate, branded healthcare insurance.

WHAT IT MEANS AND WHY IT'S IMPORTANT — It's a strategic next step in retail pharmacy, a setting that has fast evolved as the intrinsic destination for all health-related matters: health advice, self-care solutions, medication therapy management, compliance programs, acute-care services and now, if the reports turn out to be accurate, branded healthcare insurance. And by the time this offering would be available in 2014, the need for affordable healthcare insurance may go well beyond the 48.6 million uninsured that exist today.

August 22, 2010

Over-the-counter and health-and-beauty care marketers have been struggling to find ways to harness the communication...

Over-the-counter and health-and-beauty care marketers have been struggling to find ways to harness the communication power of pharmacy to help them build their brand equity. The path to achieve this goal has been for consumer packaged goods companies to develop pharmacy programs designed to educate and capture the attention of pharmacists so that pharmacists may communicate and educate their patients about their products at the point of decision-making.

August 22, 2010

Over-the-counter and health-and-beauty care marketers have been struggling to find ways to harness the communication...