Content about hair removal

 DUBLIN, Calif. — Tria Beauty has announced a new partnership with beauty retailer Sephora.

Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company's line of topical skin care products on Sephora.com. The Tria Hair Removal Laser 4X and SmoothStart Calming Gel will launch in select U.S. stores.

DUBLIN, Calif. —Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.  

Under this new partnership, McCarthy will be collaborating with Tria for various public relations and marketing campaigns. 

MADISON, Wis. — Consumer products company Spectrum Brands Holdings has acquired a 56% interest in Shaser Bioscience, a privately held developer of energy-based, aesthetic dermatological technology for home use devices, for $50 million in cash.

The transaction provides Spectrum Brands with exclusive rights to Shaser Bioscience’s entire range of technology platforms and strengthens the position of Spectrum Brands’ Remington personal care division in the growing segments of the worldwide beauty and skin care retail device market.

GARDEN GROVE, Calif. — Depilatories are experiencing double-digit growth, according to 52-week data ended Sept. 9 from SymphonyIRI Group, and Nad’s is looking to snap up some sales with its new Nose Wax for men and women. The DIY wax system is positioned as the world’s first nose wax. It is applied with a special Safetip applicator that is designed to target the hair around the edge of the nostril. Each package of Nad’s Nose Wax contains three treatment packs, a “moustache stencil” for men, post-wax calming wipes and antibacterial wipes.

The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.


Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


NEW YORK — Sally Hansen has launched for summer a “Get Bare Double Dare” program that gives consumers a chance to win prizes.

There are two ways to win. First, fans can enter an exclusive sweepstakes on the Sally Hansen Facebook page for a chance to win an iPad and $2,000 shopping spree. Second, crazy, fun dares in which contestants have the chance to win other prizes will be posted all summer long.

SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99). 


NEW YORK — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

The new products, which are in midst of hitting retail shelves with full distribution expected by March, are infused with mineral-rich clay and natural extracts for spa-smooth skin that is promised to last.

The new products include:

NEW YORK — Sally Hansen, a Coty beauty brand, is launching in spring 2012 its new Simply Smooth hair remover and Zero Bumps bikini spray.

The Simply Smooth hair remover is a water-resistant formula that works while you complete your regular shower routine for a mess-free hair removal process. The depilatory cream features an exclusive odorless technology.

CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.


According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

PARSIPPANY, N.J. — Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What's more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.