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October 18, 2011
Arnold Palmer Hard makes market debut

A drink made popular by a famous golfer now is available as a malt beverage.

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

March 11, 2011
Annika Sorenstam to promote Lipton's RTD teas

A joint venture between PepsiCo and Unilever has tapped a Hall of Fame golfer to promote ready-to-drink iced teas throughout the state of Florida.

ORLANDO, Fla. — A joint venture between PepsiCo and Unilever has tapped a Hall of Fame golfer to promote ready-to-drink iced teas throughout the state of Florida.

The Pepsi Lipton Tea partnership said Annika Sorenstam will promote Lipton ready-to-drink iced teas through in-market appearances and regional advertising for its portfolio of RTD iced tea products, which includes Lipton and Lipton Pure Leaf iced teas.