Content about fundraiser

May 22, 2013

Safeway Foundation partners with actress Marcia Cross in prostate cancer PSA

The Safeway Foundation and Stand Up To Cancer, a program of the Entertainment Industry Foundation, have teamed up to develop a print, radio and digital public service announcement featuring actress and SU2C Ambassador Marcia Cross. The PSA is designed to increase awareness for the fight against prostate cancer.

LOS ANGELES and NEW YORK — The Safeway Foundation and Stand Up To Cancer, a program of the Entertainment Industry Foundation, have teamed up to develop a print, radio and digital public service announcement featuring actress and SU2C Ambassador Marcia Cross. The PSA is designed to increase awareness for the fight against prostate cancer.

Prostate cancer is the second-leading cause of cancer death for men in the United States, and currently affects more than two million American men. One-in-six men will be diagnosed with prostate cancer in their lifetime.

March 26, 2013

Walgreens, Duane Reade support New York-area American Diabetes Association Alert Day

The American Diabetes Association, partnering with Walgreens and Duane Reade, kicked off its 25th Annual American Diabetes Association Alert Day, a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing Type 2 diabetes.

NEW YORK — The American Diabetes Association, partnering with Walgreens and Duane Reade, on Tuesday kicked off its 25th Annual American Diabetes Association Alert Day, a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing Type 2 diabetes.

November 19, 2012

CVS/pharmacy, St. Jude Children's Research Hospital partner for annual holiday campaign

CVS/pharmacy on Monday announced its annual in-store fundraiser for the ninth year to support the St. Jude Children's Research Hospital Thanks and Giving campaign, a holiday program that raises awareness and funds for the research and care provided at St. Jude.

WOONSOCKET, R.I. — CVS/pharmacy on Monday announced its annual in-store fundraiser for the ninth year to support the St. Jude Children's Research Hospital Thanks and Giving campaign, a holiday program that raises awareness and funds for the research and care provided at St. Jude.
Since the campaign's inception, CVS/pharmacy and its customers have raised more than $31 million to support St. Jude.

September 19, 2012

Actress Marg Helgenberger to appear in Safeway Foundation breast cancer campaign

Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

LOS ANGELES — Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

Helgenberger, known for her role as Catherine Willows on the CBS drama "CSI: Crime Scene Investigation," will appear in both a print and 30-second broadcast public service announcement in direct support of the campaign.

July 11, 2012

Social media for drug store brands and retailers

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

November 21, 2011

CVS/pharmacy kicks off annual campaign to support St. Jude Children's Research Hospital

CVS/pharmacy once again is supporting the St. Jude Children’s Research Hospital Thanks and Giving campaign, and will offer CVS/pharmacy shoppers more options to support the research.

WOONSOCKET, R.I. — CVS/pharmacy once again is supporting the St. Jude Children’s Research Hospital Thanks and Giving campaign, and will offer CVS/pharmacy shoppers more options to support the research.

This year marks the eighth year for the annual in-store fundraiser. St. Jude is one of the world's leading centers for the research and treatment of pediatric cancer and other deadly childhood diseases, and since partnering in 2004, CVS/pharmacy and its customers have raised more than $25 million for the hospital.

April 25, 2011

Walgreens applies online prowess

Walgreens dove into the digital beauty space earlier this year with a new and interactive website aimed at providing beauty mavens with real solutions to real makeup, hair and fashion dilemmas. 

Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve skin, hair and makeup looks, as well as video episodes highlighting everyday women and their personal beauty challenges. 

April 1, 2011

Safeway kicks off fundraising campaign for people with disabilities

Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.

PLEASANTON, Calif. — Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.

February 3, 2011

Walgreens helps customers find 'beauty within'

Walgreens entered the digital beauty space with a new, interactive website aimed at finding real solutions to real makeup, hair and fashion dilemmas.

DEERFIELD, Ill. — Walgreens entered the digital beauty space with a new, interactive website aimed at finding real solutions to real makeup, hair and fashion dilemmas.