Content about fracturing

April 5, 2013

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively.

This report should serve as a wake up call that multi-cultural marketing efforts appealing to the diversity of a shopper base are not just innovative strategies — they're essential.

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively. Both groups will spend far more in their remaining lifetimes than white non-Hispanic households. 

This report should serve as a wake up call that multicultural marketing efforts that appeal to the diversity of a shopper base are not just innovative strategies — they're also essential. 

January 18, 2013

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories.

Did you ever wonder what would happen if a broadcaster dabbled in the consumer packaged goods world? Would they be able to drive trial at an exponentially cheaper rate because they could flood their own airwaves with in-house commercials and product placements? Maybe. In the U.S. market it'd be difficult and becoming ever more so given the continued fracturing of media outlets. Network television operations today have to contend with hundreds of cable/satellite channels that are each creating their own content, not to mention relatively new primetime competitors like the Internet or mobile apps. In other words, it'd be difficult to reach a critical mass of viewers and at the same time substitute paid product placements with in-house (in other words not paid) product placements in the U.S. media marketplace.

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories.