The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to
the market.
According to SymphonyIRI Group, sales of hair styling gel/mousse slipped about 1.5% during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart). During the same period, sales of women’s hair coloring dropped 4.6%, and hair relaxer kits were
down 12.5%. The double-digit drop in hair relaxer kits comes as little surprise as many ethnic beauty shoppers are choosing to
go natural.
