Content about energy

LOS ANGELES — Pacific Shore Holdings on Thursday launched the Energy-X SPF 30 lip balm — an “energy” lip care product infused with green tea and hoodia gordonii extracts, as well as caffeine, as an alternative to energy shots.

Energy-X SPF 30 lip balm is available in a lemon-lime flavor for a suggested $4.99.

NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


SAN ANTONIO — Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

The cherry-flavored shot retails for approximately $5.99 as a two-pack SKU.

BENTONVILLE, Ark. — Walmart's philanthropic arm announced a $2 million donation to help food banks save money on energy bills.

This funding, the Walmart Foundation said, will help 16 food banks "go green" by becoming more energy efficient through lighting, refrigeration or heating and air-conditioning equipment upgrades.

This initiative is a part of Walmart's commitment to fighting hunger. In May, Walmart and the Walmart Foundation announced a $2 billion cash and in-kind commitment through the end of 2015, including:



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


YONKERS, N.Y. — It seems that Americans' everyday items are getting a little smaller.

According to a new survey by Consumer Reports, many packaged goods are being scaled back as suppliers face increased energy costs, as well as rising prices of ingredients. Tod Marks, senior editor and resident shopping expert at Consumer Reports, said that higher commodity and fuel costs are expected to spike in food prices by as much as 3% this year.

SEATTLE — Jones Soda received a nod for its product revamp of the company's WhoopAss energy drink.

At BevNet Live Winter 2010, Jones Soda was awarded BevNet's 2010 best product revamp honor.

Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.


BOCA RATON, Fla. — Diabetica Research Solutions is spreading the word about its diabetes energy formula with a new media program that targets the New York metropolitan area.

The targeted media program for DRSI ReStore! Energy — which now is available at Duane Reade and Rite Aid pharmacies in the area — supplements the brand's national television campaign, includes high saturation local commercial spots on television and radio, and internet banner ads to appear specifically on Web pages viewed by people in New York and the surrounding area.

RESEARCH TRIANGLE PARK, N.C. Patients living with chronic obstructive pulmonary disease said the illness prevented them from living life to its fullest, according to research conducted by drug maker GlaxoSmithKline.

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

NEW YORK — Costco customers walking past this Living Essentials 5-Hour Energy pallet aren't likely to know what 2:30 in the afternoon feels like, and neither should Costco.

Energy shot sales projections are expected to nearly double in the coming year, even while consumers continue to be cautious around spending. According to Consumer Edge Research projections, overall food/drug/mass sales could crest to some $700 million, excluding Walmart.