RYE BROOK, N.Y. — A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.
The index polled 1,200 consumers to measure projected online spending for the quarter and the influencing factors, eBillme said. Of the consumers polled, the index revealed, 32% of shoppers will purchase Valentine's Day gifts online.
This quarter, respondents also were asked what they planned to purchase for Valentine's Day. Findings included: