Content about director of marketing

SAN FRANCISCO — The Ghirardelli Chocolate Company announced today the addition of Mint Cookie and Toffee Crunch, two new varieties to its line of filled chocolate flavors.

The company also announced a rebranding effort with new smaller portion-control squares and packaging to help keep the candy crumb-free and fresh.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

PLANO, Texas — Dr Pepper Snapple Group announced today the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

The new Aloha Morning line provides a good source of vitamins A, C and E, and each variety contains 40% less sugar than other juice drinks. Hawaiian Punch Aloha Morning comes in three flavors: orange citrus, mixed berry citrus and strawberry citrus.

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

ATLANTA — A majority of retailers say delivering a consistent customer experience is their top priority this holiday season, according to a new survey.

Supply chain and retail technology provider RedPrairie released results of its "Holiday Hiring Snapshot" survey of 250 big-box, specialty, grocery, convenience store and food service retailers based in the United States, finding that nearly 60% cited the importance of consistency, with 29% saying they would hire more seasonal workers this year than last year.

WASHINGTON — The National Products Association promoted two senior advocacy staff members "as the association expands its regulatory and government affairs efforts," NPA stated Monday. Cara Welch now is SVP scientific and regulatory affairs, and Elizabeth Hurst is director government relations. In addition, Meg Mader was promoted to director of marketing.

NEW YORK — An energy product formulated with Sustamine, an ingredient created by Kyowa Hakko USA, has hit the market.

Mud Energy Gel is designed to work on multiple levels to help rehydrate the body and sustain energy levels during exertion. The product contains Sustamine, a trademarked dipeptide ingredient that combines the amino acids L-alanine and L-glutamine to help the body rehydrate, the company said.

CHATSWORTH, Calif. — Talk show host Ellen DeGeneres included several Natrol nutritional products as part of her top five "12 Days of Giveaways" bonus items on "Ellen," Natrol announced Wednesday.

"Ellen is a shining example of the type of customers we stand for as a company — a successful, fast-paced person who values a healthy lifestyle and wants to ensure that the nutritional products they trust to use are as safe, natural, fast-acting and effective as possible," Natrol's senior director of marketing Lisa Sheppard said.

ORCHARD PARK, N.Y. — Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

Legros has domestic and international experience and began his career in brand management for food products in France and has held marketing and business development positions at Mead Johnson Nutritionals and Dannon, prior to joining Mentholatum.

ST. CLAIR SHORES, Mich. — Prestige Imports recently announced the upcoming launch of a Penthouse-branded libido and sexual wellness supplement in shot format: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. 

LYNCHBURG, Va. — Summer's Eve, a maker of feminine hygiene products, has teamed up with women's health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women's movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.