Content about director of marketing

April 9, 2014

Herb Pharm recently debuted a new logo and label design across its entire product line in conjunction with the launch of three new herbal supplements — Inflamma Response capsules, Passionflower capsules and Turmeric softgels.

WILLIAMS, Ore. — Herb Pharm recently debuted a new logo and label design across its entire product line in conjunction with the launch of three new herbal supplements — Inflamma Response capsules, Passionflower capsules and Turmeric softgels.

The new scheme makes use of color-coded functional categories that are easy to spot and understand. The new color-coded system enables retailers to merchandise products by category, while also providing consumers an at-a-glance reference point intended to educate, facilitate product selection and eliminate confusion. 

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

DARIEN, Conn. — Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 

February 28, 2014

Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

STERLING, Ill. — Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

The new WahlGrooming.com is a new one-stop grooming destination that features a library of styles, instructional videos and expert tips, and also supports what research from Wahl suggests guys really want — help in the grooming department. 
 

January 29, 2014

Mott’s, a division of Dr Pepper Snapple Group, said it launched Fruit Punch Rush, Wild Grape Surge and Strawberry Boom with 40% less sugar than found in fruit juice, no artificial sweeteners and 100% of the daily vitamin C requirement.

PLANO, TX — The nation’s leading apple juice brand has launched a new line of juice drinks that aims to offer an appealing combination of kid-friendly, bold flavors and reduced-sugar content.

December 26, 2013

Rayovac will showcase a new line of portable mobile charging devices at the upcoming 2014 Consumer Electronics Show in Las Vegas from Jan. 7 to Jan. 10, 2014.

MIDDLETON, Wis. — Rayovac will showcase a new line of portable mobile charging devices at the upcoming 2014 Consumer Electronics Show in Las Vegas from Jan. 7 to Jan. 10, 2014.  

December 17, 2013

Wahl announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

STERLING, Ill. — Wahl, a manufacturer of men's grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

October 16, 2013

Drug Store News editors talked to vendors at the Shopper Marketing Expo from Oct. 8 to 10 at Navy Pier in Chicago about what they were hoping to get out of the event and the buzz among the companies at the show. To view pictures of the vendors, click here.

September 5, 2013

Pre-Seed wants to hear from "trying-to-conceive" couples that used its fertility-friendly lubricant, Lil' Drug Store Products announced Tuesday.

CEDAR RAPIDS, Iowa — Pre-Seed wants to hear from "trying-to-conceive" couples that used its fertility-friendly lubricant, Lil' Drug Store Products announced Tuesday. 

“So many couples have been trying to have a baby for months, then they search internet blogs and forums for tips on getting pregnant,” stated Doug Marquardt, Pre-Seed’s director of marketing. “That’s when many couples first hear about Pre-Seed from other TTC couples and discover that it really does make a difference.”

August 9, 2013

Eight O'Clock Coffee today announced the company is overhauling its packaging design, refreshing its design with a modern and sleek red design, the company stated.

MONTVALE, N.J. — Eight O'Clock Coffee today announced the company is overhauling its packaging design, refreshing its design with a modern and sleek red design, the company stated. Additionally, the company is set to launch new varieties as well as a new consumer marketing push to be featured on air, online and will even hit the runway.

August 5, 2013

Softlips lip balm announced the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition.

ORCHARD PARK, N.Y. — Softlips lip balm announced today the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition. New Softlips Intense Moisture, a cutting-edge lip balm that saturates lips with moisture while breath freshening technology adds a minty flavor.

The Intense Moisture lip balm line will debut in cough and cold aisles in major retailer locations nationwide September 2013.

July 12, 2013

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

"Improved technology and the changing needs of the aging population are leading more people with hearing loss to do something about it," said Ramon Velutini, brand manager for Duracell NA. "Ten years ago, 1-in-5 people with hearing loss used a hearing aid. Now that percentage has grown to 1-in-4."

June 7, 2013

Lil' Drug Store Products on Monday will unveil a pair of new commercials to communicate how RepHresh Vaginal Gel can eliminate common, but embarrassing, feminine hygiene issues.

CEDAR RAPIDS, Iowa — Lil' Drug Store Products on Monday will unveil a pair of new commercials to communicate how RepHresh Vaginal Gel can eliminate common, but embarrassing, feminine hygiene issues.  

May 21, 2013

The Ghirardelli Chocolate Co. announced the addition of Mint Cookie and Toffee Crunch, two new varieties to its line of filled chocolate flavors.

SAN FRANCISCO — The Ghirardelli Chocolate Company announced today the addition of Mint Cookie and Toffee Crunch, two new varieties to its line of filled chocolate flavors.

The company also announced a rebranding effort with new smaller portion-control squares and packaging to help keep the candy crumb-free and fresh.

May 13, 2013

Pop-Tarts has "Gone Nutty" with the newest addition to its line of breakfast pastries launching two new varieties of peanut butter-filled items after high customer demand.

BATTLE CREEK, Mich. — Pop-Tarts has "Gone Nutty" with the newest addition to its line of breakfast pastries launching two new varieties of peanut butter-filled items after high customer demand.

"Peanut butter has long been the most requested flavor by our fans," said Dick Podiak, director of marketing for Pop-Tarts. "We think everyone will agree it was worth the wait once they taste these delicious new varieties."

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

April 9, 2013

i-Health released an adult-strength chewable version of their probiotic brand — Culturelle Digestive Health Probiotic Chewables.

CROMWELL, Conn. — i-Health on Monday released an adult-strength chewable version of their probiotic brand — Culturelle Digestive Health Probiotic Chewables. According to i-Health, the new tablet allows easier daily probiotic consumption for the large number of adults who experience difficulty swallowing pills.

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

April 3, 2013

Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

SUNBURY, Pa. — Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

March 22, 2013

Dr Pepper Snapple Group announced the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

PLANO, Texas — Dr Pepper Snapple Group announced today the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

The new Aloha Morning line provides a good source of vitamins A, C and E, and each variety contains 40% less sugar than other juice drinks. Hawaiian Punch Aloha Morning comes in three flavors: orange citrus, mixed berry citrus and strawberry citrus.

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

FLINT, Mich. — Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

The company announced Wednesday the appointment of James Kosmerick as director of marketing. Kosmerick was previously creative and marketing director for Bay City, Mich.-based TransIT Solutions. He also worked as an art director and designer at Blue Cross Blue Shield of Michigan.

January 25, 2013

Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

January 8, 2013

Lean Cuisine on Tuesday announced the launch of its new Salad Additions, a line of meal-worthy salad combinations that are prepared in a steam pouch in minutes to spruce up in-home salads.

SOLON, Ohio — Lean Cuisine on Tuesday announced the launch of its new Salad Additions, a line of meal-worthy salad combinations that are prepared in a steam pouch in minutes to spruce up in-home salads.

November 14, 2012

A majority of retailers say delivering a consistent customer experience is their top priority this holiday season, according to a new survey.

ATLANTA — A majority of retailers say delivering a consistent customer experience is their top priority this holiday season, according to a new survey.

Supply chain and retail technology provider RedPrairie released results of its "Holiday Hiring Snapshot" survey of 250 big-box, specialty, grocery, convenience store and food service retailers based in the United States, finding that nearly 60% cited the importance of consistency, with 29% saying they would hire more seasonal workers this year than last year.

October 1, 2012

Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director.

PARSIPPANY, N.J. — Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director. McLaud joins RB from Pfizer Consumer Healthcare where she held a number of senior positions, most recently as senior director of U.S. dietary supplements.

As RB's healthcare marketing director, McLaud will oversee the company's healthcare portfolio, including Mucinex, Delsym and Cepacol.

July 9, 2012

The National Products Association promoted two senior advocacy staff members "as the association expands its regulatory and government affairs efforts," NPA stated Monday.

WASHINGTON — The National Products Association promoted two senior advocacy staff members "as the association expands its regulatory and government affairs efforts," NPA stated Monday. Cara Welch now is SVP scientific and regulatory affairs, and Elizabeth Hurst is director government relations. In addition, Meg Mader was promoted to director of marketing.