Content about director marketing

October 1, 2012

Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director.

PARSIPPANY, N.J. — Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director. McLaud joins RB from Pfizer Consumer Healthcare where she held a number of senior positions, most recently as senior director of U.S. dietary supplements.

As RB's healthcare marketing director, McLaud will oversee the company's healthcare portfolio, including Mucinex, Delsym and Cepacol.

September 4, 2012

Bayer HealthCare's Consumer Care Division on Tuesday introduced Bayer Migraine Formula, an over-the-counter medication designed to relieve migraine pain and accompanying symptoms like nausea, phonophobia (sound sensitivity) and photophobia (light sensitivity) through a formulation of aspirin, acetaminophen and caffeine.

MORRISTOWN, N.J. — Bayer HealthCare's Consumer Care Division on Tuesday introduced Bayer Migraine Formula, an over-the-counter medication designed to relieve migraine pain and accompanying symptoms like nausea, phonophobia (sound sensitivity) and photophobia (light sensitivity) through a formulation of aspirin, acetaminophen and caffeine.

August 9, 2012

Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide.

PARSIPPANY, N.J. — Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide.

The Lysol Power and Free line is comprised of a multipurpose cleaner, bathroom cleaner, toilet bowl cleaner and toilet and bathroom wipes, making it suitable for everyday use around kids and pets, and may be used on a variety of surfaces with no rinsing needed.

July 27, 2012

A survey released by Chase Slate with Blueprint revealed that more back-to-school shoppers are carefully managing their spending and borrowing by creating a budget and sticking to it.

WILMINGTON, Del. — A survey released by Chase Slate with Blueprint revealed that more back-to-school shoppers are carefully managing their spending and borrowing by creating a budget and sticking to it.

Thirty-eight percent reported that they have a set budget for school-related expenses; in 2011, only 26% of people had created a budget for their back-to-school shopping. In addition, 32% said they anticipate their spending on back-to-school shopping this year to reflect prerecession figures.

June 20, 2012

Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

STAMFORD, Conn. — Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

With its wide, breast-shaped nipple and unique comfort petals, the Philips Avent Natural bottle is inspired by mom's shape to allow infants to feed more naturally. The bottle encourages natural latch-on and makes it easier to combine bottle and breast-feeding, and also features an advanced anti-colic system with two high performance valves that help to reduce colic by venting air into the bottle, not the baby's stomach.

June 15, 2012

Unilever’s Suave Professionals hair care brand and Univision took their partnership to the next level and gave one beauty maven the chance to star in a telenovela.

NEW YORK — Unilever’s Suave Professionals hair care brand and Univision took their partnership to the next level and gave one beauty maven the chance to star in a telenovela.

May 31, 2012

Jarrow Formulas earlier this month launched PhosphOmega, a phospholipid-omega-3 fatty acid complex.

LOS ANGELES — Jarrow Formulas earlier this month launched PhosphOmega, a phospholipid-omega-3 fatty acid complex. According to the company, phospholipid-bound omega-3s have higher bioavailability than ordinary fish oils.

“The omega-3s in seafood are consumed both as phospholipids and triglycerides,” Jarrow Formulas marketing director Rory Lipsky said. “For example, 80% of the fatty acids in trout are phospholipids and 20% are triglycerides. PhosphOmega provides omega-3s in both the triglyceride and phospholipid forms.”

April 12, 2012

Hisamitsu America on Wednesday announced the company shipped a season's supply of their topical pain treatment Salonpas products to Jeremy Lin, the New York Knicks point guard who recently underwent surgery to repair a chronic meniscus tear in his knee and is expected to be off the court for about six weeks.

FLORHAM PARK, N.J. — Hisamitsu America on Wednesday announced the company shipped a season's supply of its topical pain treatment Salonpas products to Jeremy Lin, the New York Knicks point guard who recently underwent surgery to repair a chronic meniscus tear in his knee and is expected to be off the court for about six weeks.

April 12, 2012

Johnson's Baby on Thursday announced the launch of a new charitable platform: Johnson's Baby Cares.

SKILLMAN, N.J. — Johnson's Baby on Thursday announced the launch of a new charitable platform — Johnson's Baby Cares. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance.

April 11, 2012

Firstline, a manufacturer of hair care accessories for multicultural consumers, this summer is expanding its Sleek line to include tween hair accessories.

HOUSTON — Firstline, a manufacturer of hair care accessories for multicultural consumers, this summer is expanding its Sleek line to include tween hair accessories.

February 6, 2012

Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

CINCINNATI — Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

January 24, 2012

Northern New York retail pharmacy chain Kinney Drugs has hired two new people to its management team, the company said Tuesday.

GOUVERNEUR, N.Y. — Northern New York retail pharmacy chain Kinney Drugs has hired two new people to its management team, the company said Tuesday.

Kinney announced the hiring of Jennifer Whalen as director of marketing and Steve Harris in the new position of inventory and replenishment manager. Both will work out of the chain's Syracuse, N.Y., office.

December 15, 2011

Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

ORCHARD PARK, N.Y. — Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

Legros has domestic and international experience and began his career in brand management for food products in France and has held marketing and business development positions at Mead Johnson Nutritionals and Dannon, prior to joining Mentholatum.

August 8, 2011

Aspire Brands’ Lip Smacker has inked a licensing deal with Girl Scouts of USA to develop the new Girl Scout Lip Smackers inspired by the flavors of Girl Scout Cookies.

NEW YORK — Aspire Brands’ Lip Smacker has inked a licensing deal with Girl Scouts of USA to develop the new Girl Scout Lip Smackers inspired by the flavors of Girl Scout Cookies.

“Girl Scout Cookie-flavored Lip Smackers was a natural fit for us. The flavors are deliciously iconic and the mission of Girl Scouts of the USA is something we have a real interest in supporting,” stated Leslie Gibbs, brand marketing director at Aspire Brands.

June 28, 2011

Skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits.

WILTON, Conn. — Skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits.

June 27, 2011

Feminine hygiene brand Summer's Eve recently launched a video that encourages dialogue about the female anatomy.

LYNCHBURG, Va. — Feminine hygiene brand Summer's Eve recently launched a video that encourages dialogue about the female anatomy.

The brand launched the "That's Vaginal!" video to encourage consumers to move away from euphemisms and from treating the vagina as a taboo topic, Summer's Eve said, adding that the video will be supported with a redesigned website and candid attitude.

June 1, 2011

Nathan's Famous has introduced Angus beef hot dogs for the grilling season.

CHICAGO — Nathan's Famous has introduced Angus beef hot dogs for the grilling season.

"Consumers love Angus beef, and now they can choose Nathan's Famous hot dogs made from all Angus beef, too," said Janet Sweeney, marketing director for Specialty Foods Group, which handles retail sales for Nathan's Famous hot dogs. "It's all about giving consumers the choices they want as we kick off the grilling season."

April 27, 2011

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

VERONA, N.J. — OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

Marketers of over-the-counter products and health-and-beauty aids will be honored at a celebratory luncheon on May 10 during the OTC/HBA National Conference.

April 15, 2011

Kotex has introduced a new line of products designed specifically for tweens to help moms proactively talk to their daughters and guide them through an important “first.”

DALLAS — Kotex has introduced a new line of products designed specifically for tweens to help moms proactively talk to their daughters and guide them through an important “first.”

New U by Kotex Tween features pads and liners that are sized smaller to fit a tween’s body. The products also include an informational booklet on the inside that is aimed to help reduce the anxiety for moms and tweens during the conversation about menstruation, the company said.

March 29, 2011

Hair accessories brand Goody has introduced for spring a collection of double-sided accessories called Goody Reversibles.

ATLANTA — Hair accessories brand Goody has introduced for spring a collection of double-sided accessories called Goody Reversibles.

The collection includes snap clips, bobby slides and headbands. The double-sided accessories come in a variety of styles and finishes. To use: Snap the clip and flip to change the outer-facing side and reveal a whole new look.

March 23, 2011

Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

The new Slide-Proof accessories are infused with Slide-Proof technology to provide a secure hold so accessories will not roll, slide or fall out of hair. The collection includes everything from colorful stretchy elastics and headbands to classic claw clips.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

EAST HANOVER, N.J. — Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

New Stride Spark gum contains vitamins B6 and B12, and will be available in two new flavors: Kinetic Mint and Kinetic Fruit. Each piece of Stride Spark contains 25% of the recommended daily value of the B vitamins, according to Stride.

January 6, 2011

PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.

October 20, 2010

Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative....

CINCINNATI Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

October 11, 2010

Looking to give moms the taste of the Old Country without sacrificing time, Ragu has...

ENGLEWOOD CLIFFS, N.J. Looking to give moms the taste of the Old Country without sacrificing time, Ragu has developed a new traditional pasta sauce that features two full servings of vegetables in every half cup.

Ragu's Old World Style traditional pasta sauce will be available in stores by the end of this month, providing moms with another wholesome option for dinner without the guesswork.