Content about director marketing

LYNCHBURG, Va. — Feminine hygiene brand Summer's Eve recently launched a video that encourages dialogue about the female anatomy.

The brand launched the "That's Vaginal!" video to encourage consumers to move away from euphemisms and from treating the vagina as a taboo topic, Summer's Eve said, adding that the video will be supported with a redesigned website and candid attitude.

VERONA, N.J. — OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

Marketers of over-the-counter products and health-and-beauty aids will be honored at a celebratory luncheon on May 10 during the OTC/HBA National Conference.

ATLANTA — Hair accessories brand Goody has introduced for spring a collection of double-sided accessories called Goody Reversibles.

The collection includes snap clips, bobby slides and headbands. The double-sided accessories come in a variety of styles and finishes. To use: Snap the clip and flip to change the outer-facing side and reveal a whole new look.

EAST HANOVER, N.J. — Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

New Stride Spark gum contains vitamins B6 and B12, and will be available in two new flavors: Kinetic Mint and Kinetic Fruit. Each piece of Stride Spark contains 25% of the recommended daily value of the B vitamins, according to Stride.

CINCINNATI Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

PITTSBURGH StarKist is answering tuna lovers' prayers with new low-sodium tuna offerings in convenient Flavor Fresh pouches.

StarKist's new low-sodium tuna in Flavor Fresh pouches are available in two varieties: low-sodium chunk light tuna in water and low-sodium albacore tuna in water. The launch of the products is in line with the company's "Have You Been StarKist?" campaign.

SOMERSET, N.J. A lot of generic drug companies have conducted business in the branded drug market on the side for a long time, with Teva Pharmaceutical Industries and Watson Pharmaceuticals standing out as good examples. But lately, some branded drug companies have sought to get into generics as well.

Meda Pharmaceuticals, the U.S. subsidiary of Swedish drug maker Meda A.B., recently decided to create its own generics subsidiary, calling it Wallace Pharmaceuticals, senior marketing director John White told Drug Store News.