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This ain’t your mother’s Olay. That’s essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January with a new, innovative approach to in-store shelving. To learn more about this unprecedented launch for Olay, Drug Store News talked with Janine Miletic, associate marketing director for Olay Global.

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said today.

Lysol's Touch of Foam hand soap is a foaming soap that helps protect hands against germs while moisturizer-enriched micro-bubbles leaves them feeling soft. Studies have shown that hand washing alone can prevent both gastrointestinal and respiratory infections by nearly 50%.

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand's newest snack, Honey Maid Grahamfuls filled crackers.

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI. And due to the temporary absence of GlaxoSmithKline’s Alli — unavailable because of a raw-ingredient sourcing issue — sales of diet-aid tablets are down with a 7% decline to a dollar base of 
$205.4 million. 
Alli had been removed from the market in March due to the third-party supply issue and returned in late June. 


CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”

PARSIPPANY, N.J. — Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director. McLaud joins RB from Pfizer Consumer Healthcare where she held a number of senior positions, most recently as senior director of U.S. dietary supplements.

As RB's healthcare marketing director, McLaud will oversee the company's healthcare portfolio, including Mucinex, Delsym and Cepacol.

PARSIPPANY, N.J. — Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide.

The Lysol Power and Free line is comprised of a multipurpose cleaner, bathroom cleaner, toilet bowl cleaner and toilet and bathroom wipes, making it suitable for everyday use around kids and pets, and may be used on a variety of surfaces with no rinsing needed.

STAMFORD, Conn. — Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

With its wide, breast-shaped nipple and unique comfort petals, the Philips Avent Natural bottle is inspired by mom's shape to allow infants to feed more naturally. The bottle encourages natural latch-on and makes it easier to combine bottle and breast-feeding, and also features an advanced anti-colic system with two high performance valves that help to reduce colic by venting air into the bottle, not the baby's stomach.

LOS ANGELES — Jarrow Formulas earlier this month launched PhosphOmega, a phospholipid-omega-3 fatty acid complex. According to the company, phospholipid-bound omega-3s have higher bioavailability than ordinary fish oils.

“The omega-3s in seafood are consumed both as phospholipids and triglycerides,” Jarrow Formulas marketing director Rory Lipsky said. “For example, 80% of the fatty acids in trout are phospholipids and 20% are triglycerides. PhosphOmega provides omega-3s in both the triglyceride and phospholipid forms.”

SKILLMAN, N.J. — Johnson's Baby on Thursday announced the launch of a new charitable platform — Johnson's Baby Cares. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance.

CINCINNATI — Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

ORCHARD PARK, N.Y. — Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

Legros has domestic and international experience and began his career in brand management for food products in France and has held marketing and business development positions at Mead Johnson Nutritionals and Dannon, prior to joining Mentholatum.