Content about director marketing

February 19, 2014

Bear Naked — a supplier of granola, trail mix and cookies — has introduced the new Honey Almond Protein flavor, which combines whole-grain oats, honey and roasted almonds, and packs 10 g of protein per serving.

BATTLE CREEK, Mich. — Bear Naked — a supplier of granola, trail mix and cookies — has introduced the new Honey Almond Protein flavor, which combines whole-grain oats, honey and roasted almonds and packs 10 g of protein per serving. 

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

January 9, 2014

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

(For the full category review, including sales data, click here.)

November 25, 2013

Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

BETHEL, Conn. — Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

November 13, 2013

Wahl, a manufacturer of men's hair clippers and trimmers, is expanding its Real Guys, Real Grooming campaign, which is a series of documentary-style ads and videos that show how real guys groom, and features the story of minor league baseball team LumberKings.

STERLING, Il. — Wahl, a manufacturer of men's hair clippers and trimmers, is expanding its Real Guys, Real Grooming campaign, which is a series of documentary-style ads and videos that show how real guys groom, and features the story of minor league baseball team LumberKings.

November 7, 2013

Coolcore on Thursday introduced Dr. Cool Recovery-On-The-Go Wraps at www.drcoolrecovery.com.

PORTSMOUTH, N.H. — Coolcore on Thursday introduced Dr. Cool Recovery-On-The-Go Wraps at www.drcoolrecovery.com. Dr. Cool Recovery-On-The-Go Wraps combine ice and compression in one flexible wrap, the company stated. 

"Nothing hurts more than being stuck on the couch when you want to be out enjoying your passions," stated Nick Skally, marketing director for Coolcore. "Dr. Cool wraps provide a convenient, life-friendly recovery option for today's active, overscheduled consumers."

September 20, 2013

Procter and Gamble's Oral-B introduced the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

CINCINNATI — Procter and Gamble's Oral-B introduced on Friday the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

Connecting with any Oral-B power brush, the app offers:

September 13, 2013

Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.

MINNEAPOLIS — Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.

Go-Gurt's new packaging design features new health messaging on the outside of the box, including labels of no high fructose corn syrup and that it contains natural flavors and colors.

August 23, 2013

Looking to find the best facial hair in America, Wahl is kicking off its annual Wahl Man of the Year competition and is sending a 30-ft. mobile barbershop city to city.

STERLING, Ill. — Looking to find the best facial hair in America, Wahl is kicking off its annual Wahl Man of the Year competition and is sending a 30-ft. mobile barbershop city to city.

"For many guys, facial hair is much more than a trend—it's a badge of honor," stated Steve Yde, marketing director for Wahl. "That's why the Wahl Man of the Year contest exists. It's about recognizing and honoring those who not only wear facial hair, but do it with pride."

July 23, 2013

Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

CINCINNATI — Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

CINCINNATI — This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

June 18, 2013

Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.

NEW YORK — Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.

June 10, 2013

Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

MINNEAPOLIS — Today, Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

April 21, 2013

This ain't your mother's Olay. That's essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January. To learn more about this unprecedented launch for Olay, DSN talked with Janine Miletic, associate marketing director for Olay Global.

This ain't your mother's Olay. That's essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January. To learn more about this unprecedented launch for Olay, DSN talked with Janine Miletic, associate marketing director for Olay Global.

DSN: What is the importance of the Olay Fresh Effects launch?

April 16, 2013

This ain’t your mother’s Olay. That’s essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January with a new, innovative approach to in-store shelving. To learn more about this unprecedented launch for Olay, Drug Store News talked with Janine Miletic, associate marketing director for Olay Global.

This ain’t your mother’s Olay. That’s essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January with a new, innovative approach to in-store shelving. To learn more about this unprecedented launch for Olay, Drug Store News talked with Janine Miletic, associate marketing director for Olay Global.

April 3, 2013

Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

SUNBURY, Pa. — Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

March 11, 2013

Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said.

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said today.

Lysol's Touch of Foam hand soap is a foaming soap that helps protect hands against germs while moisturizer-enriched micro-bubbles leaves them feeling soft. Studies have shown that hand washing alone can prevent both gastrointestinal and respiratory infections by nearly 50%.

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

February 19, 2013

Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 years to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. The launch coincides with a series of TV commercials for the brand's newest item, Honey Maid Grahamfuls snack crackers.

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand's newest snack, Honey Maid Grahamfuls filled crackers.

February 5, 2013

Energizer Personal Care has introduced a line of wipes designed for use after sex.

SHELTON, Conn. — Energizer Personal Care has introduced a line of wipes designed for use after sex.

Energizer announced Tuesday the introduction of Fresh + Sexy wipes by Playtex, described as a before-and-after intimate wipe to help couples feel clean after sexual activity.

November 5, 2012

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI.

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI. And due to the temporary absence of GlaxoSmithKline’s Alli — unavailable because of a raw-ingredient sourcing issue — sales of diet-aid tablets are down with a 7% decline to a dollar base of 
$205.4 million. 
Alli had been removed from the market in March due to the third-party supply issue and returned in late June. 


October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

TORONTO — Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

Since 2008, Pantene Beautiful Lengths has inspired Canadians to grow, cut and donate their healthy-looking hair to provide real-hair wigs for women who have lost their hair due to cancer treatments — at no cost.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.