Content about dietary supplements

MARIETTA, Ga. — Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

"Geritol is a beloved brand that has been in the market for 60-plus years and actually originally targeted stay-at-home moms in their 30s," explained Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer.

WASHINGTON — The Council for Responsible Nutrition and the Natural Products Association on Wednesday announced they have met with the entire freshman class of the 113th Congress, including 83 offices in the House of Representatives and 14 offices in the Senate, as part of their educational efforts to ensure that newly elected members of Congress have accurate information about dietary supplements and their role in good health. 

WASHINGTON — Consumer Reports recently corrected a story to run in its May issue, titled “Vitamin D: How 32 supplements really measure up," that erroneously identified nine vitamin D/calcium supplement products that the publication claimed exceeded the California Proposition 65 Lead Limit for Reproductive Risk.

SALT LAKE CITY — Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

BabyCare Prenatal Essentials includes Usana's Prenatal Mega Antioxidant vitamin supplement and Prenatal Chelated Mineral supplement with added iron.

BETHESDA, Md. — The Food and Drug Administration on Thursday advised consumers not to purchase or use three separate sexual enhancement products that are being promoted as dietary supplements because they contain undeclared and unapproved prescription-only ingredients. 

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

LOS ANGELES — The Nutritional Magnesium Association on Wednesday noted magnesium is an essential nutrient that helps absorb necessary nutritional supplements like vitamin D or calcium in response to a recent U.S. Preventive Services Task Force report that suggested supplementing with these ingredients may not help prevent bone fractures in postmenopausal women, while also increasing the risk of kidney stones. 

PITTSBURGH — GNC on Thursday announced new the launch of new delivery systems and certification advancements across GNC's Pro Performance AMP Concentrated Intelligent Release Series and the Pro Performance X.R. Series, along with three new AMP formulas. 

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years. Almost 3-in-4 women surveyed supplement their diets (74%) vs. 65% of men, and 81% of consumers over 55 years reported supplementing vs. 72% of consumers between the ages of 35 years and 54 years.

CHICAGO — Swisse Wellness, one of Australia's leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens. 

"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.  

NEW YORK — The Electronic Retailing Self-Regulation Program on Wednesday determined the National Weight Loss Institute can support general weight-loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.

MINNEAPOLIS — General Mills has introduced a new protein bar that it said was designed to satisfy cravings while being healthy.

The company announced the introduction of Fiber One Protein Bars, available in caramel nut and coconut almond flavors. The caramel nut bar contains seven grams of protein and 130 calories, while the coconut almond bar contains six grams of protein and 140 calories.