Content about chief marketing

May 4, 2012

According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data. Drug Store News caught up with Wilhovsky to talk about how Biotab approaches the overall sleep category, and how the company helps drive its sleep aid solution through key selling periods.

AUDIO Q&A: According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data.

April 22, 2012

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

April 16, 2014

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.

WOONSOCKET, R.I. — Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.    

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

MIAMI — Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

March 11, 2014

Ethnic hair care brand Dr. Miracle’s is sponsoring a new fashion and beauty web series featuring actress Malinda Williams.

ATLANTA — Ethnic hair care brand Dr. Miracle’s is sponsoring a new fashion and beauty web series featuring actress Malinda Williams.

Cocoa Media Group, which offers a collection of digital destinations such as CocoaFab.com and CocoaStyle.com for young women of color, is launching the new four-episode web series called "Miracle Makeover." The series will feature Dr. Miracle’s chief marketing officer Kimberly Hairston.

February 6, 2014

Hair care company Ouidad has announced the appointment of former Kao Brands executive David Stern as president and CEO.

NEW YORK — Hair care company Ouidad has announced the appointment of former Kao Brands executive David Stern as president and CEO.  

January 14, 2014

After Bite on Tuesday announced an improvement in its formula, which now uses baking soda to alleviate and soothe bites and stings. The product — which provides relief from mosquitoes, fleas, ticks and other common insects — will be available on retail shelves beginning February 2014.

LITTLETON, N.H. — After Bite on Tuesday announced an improvement in its formula, which now uses baking soda to alleviate and soothe bites and stings. The product — which provides relief from mosquitoes, fleas, ticks and other common insects — will be available on retail shelves beginning February 2014. 

December 19, 2013

Balance Bar on Thursday asked Americans to join them in taking the Balance Bar Pledge, an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness.

RONKONKOMA, N.Y. — Balance Bar on Thursday asked Americans to join them in taking the Balance Bar Pledge, an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness.

December 5, 2013

Global retail branding and sourcing partner Daymon Worldwide on Wednesday released the results of its national "Men on a Mission" study, revealing six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior.

STAMFORD, Conn. — Global retail branding and sourcing partner Daymon Worldwide on Wednesday released the results of its national "Men on a Mission" study, revealing six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior. 

According to the study, 52% of primary male shoppers in the United States are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a significant financial opportunity.

November 27, 2013

L’Oréal has promoted Marc Speichert to global chief marketing officer, according to published reports.

PARIS — L’Oréal has promoted Marc Speichert to global chief marketing officer, according to published reports.

He succeeds Marc Menesguen, who became president of its Consumer Products division in July.

The former Colgate-Palmolive executive joined L’Oréal USA in 2010 as chief marketing officer — a newly created position within the company. In July, Speichert was appointed CMO-Americas of L’Oréal.

November 22, 2013

Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created Digital and Marketing Division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group to advance Walgreens “Well Experience” strategy and vision to be the first choice in health and daily living in America and beyond, Walgreens stated.

Chawla is a brilliant thinker and tech wiz whose e-commerce strategies have helped Walgreens forge new relationships with customers however they engage with Walgreens — now she brings that expertise to a global marketing role for the company at a time when digitization and big data-driven insights are bringing a greater degree of personalization to customer engagement efforts.

November 21, 2013

Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer.

DEERFIELD, Ill. — Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer.

November 4, 2013

Underwhelming fall sales and continued economic and federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season, according to a recent BDO USA survey released Monday.

CHICAGO — Underwhelming fall sales and continued economic and federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season, according to a recent BDO USA survey released Monday. 

October 30, 2013

Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch on Nov. 4 the first ever, intelligent vending experience in the New York City subway system.

NEW YORK — Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch on Nov. 4 the first ever intelligent vending experience in the New York City subway system.

October 17, 2013

Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

WOONSOCKET, R.I. — Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

October 16, 2013

Drug Store News editors talked to vendors at the Shopper Marketing Expo from Oct. 8 to 10 at Navy Pier in Chicago about what they were hoping to get out of the event and the buzz among the companies at the show. To view pictures of the vendors, click here.

October 16, 2013

The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

CHICAGO — The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

CHICAGO — In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

CHICAGO — There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

September 18, 2013

Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study released Wednesday of 3,600 consumers conducted by Market Force Information.

BOULDER, Colo. — Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study released Wednesday of 3,600 consumers conducted by Market Force Information. Though Walgreens and CVS/pharmacy ranked the highest when those consumers were asked to name their pharmacy chain, with 18% identifying Walgreens and 17% CVS.  

August 14, 2013

Walgreens announced an enhanced Daily Living business organization with the promotion and leadership expansion of key marketing and merchandising executives.

DEERFIELD, Ill. — Walgreens on Wednesday announced an enhanced Daily Living business organization with the promotion and leadership expansion of key marketing and merchandising executives to further accelerate the company’s strategic growth drivers and advance its vision to be the first choice in health and daily living for everyone in America, and beyond.

July 16, 2013

True Drinks, a healthy beverage provider, announced a distribution agreement to bring its Aquaball kids drink to thousands of Walgreens stores beginning this month.

LOS ANGELES — True Drinks Inc., a healthy beverage provider, announced a distribution agreement to bring products to thousands of Walgreens stores, the nation’s largest drugstore chain. Beginning in July, True Drinks' AquaBall will be available at Walgreens nationwide.

March 26, 2013

CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles.

BENICIA, Calif. — CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced today it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option that is naturally flavored and sweetened with stevia, monk fruit and cane sugar.

December 11, 2012

Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

November 14, 2012

Shoppers at CVS/pharmacy can now wirelessly upload images from their mobile devices to a Kodak Picture Kiosk, to create such photo products as photobooks, personal greetings and calendars at CVS/pharmacy Photo Center locations nationwide.

WOONSOCKET, R.I. — Shoppers at CVS/pharmacy can now wirelessly upload images from their mobile devices to a Kodak Picture Kiosk, to create such photo products as photobooks, personal greetings and calendars at CVS/pharmacy Photo Center locations nationwide.