Content about chief marketing

May 4, 2012
Sleep aid solutions

According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data. Drug Store News caught up with Wilhovsky to talk about how Biotab approaches the overall sleep category, and how the company helps drive its sleep aid solution through key selling periods.

AUDIO Q&A: According to Biotab Nutraceuticals chief marketing officer Robert Wilhovsky, there is seasonality within sleep aids. Biotab fielded the No. 3 sleep aid Alteril in food, drug and mass (without Walmart) with dollar growth of more than 126% for the 12 weeks ended April 15, according to SymphonyIRI Group data.

April 22, 2012
Consumer care

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

March 26, 2013
Muscle Milk launches new Light Peach Mango ready-to-drink flavor

CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles.

BENICIA, Calif. — CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced today it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option that is naturally flavored and sweetened with stevia, monk fruit and cane sugar.

December 11, 2012
Murad names chief marketing officer

Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

November 14, 2012
CVS/pharmacy unveils new in-store mobile printing service

Shoppers at CVS/pharmacy can now wirelessly upload images from their mobile devices to a Kodak Picture Kiosk, to create such photo products as photobooks, personal greetings and calendars at CVS/pharmacy Photo Center locations nationwide.

WOONSOCKET, R.I. — Shoppers at CVS/pharmacy can now wirelessly upload images from their mobile devices to a Kodak Picture Kiosk, to create such photo products as photobooks, personal greetings and calendars at CVS/pharmacy Photo Center locations nationwide.

November 5, 2012
Survey: Chief marketing officers project 3.7% increase in holiday comp sales

According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7% increase in holiday comparable store sales, marking the survey’s most optimistic forecast since 2007, when CMOs projected a 5% increase in comparable store sales.

CHICAGO — According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7% increase in holiday comparable store sales, marking the survey’s most optimistic forecast since 2007, when CMOs projected a 5% increase in comparable store sales.

July 25, 2012
Coca-Cola launches largest-ever Olympic Games activation

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

LONDON — Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

July 23, 2012
Yankee Candle expands leadership team

Yankee Candle has appointed Brad Wolansky to serve in the newly created role of president of direct and chief marketing officer.

SOUTH DEERFIELD, Mass. — Yankee Candle has appointed Brad Wolansky to serve in the newly created role of president of direct and chief marketing officer.

July 12, 2012
Vitacost.com targets mobile moms with new health-and-wellness site, app

Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

SAN FRANCISCO — Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

"Vitacost customers are very passionate about their health and wellness products," Vitacost chief marketing officer David Zucker said. "Our new Moovweb-powered mobile site unleashes the power of social media to help our customers spread the word about their favorite products, as well as easily access recommendations for new products."

June 4, 2012
Murray appointed chief product officer at Catalina

Catalina Marketing has appointed its first-ever chief product officer.

ST. PETERSBURG, Fla. — Catalina Marketing has appointed its first-ever chief product officer.

May 16, 2012
Sleep aid seasonality

For those marketers staying awake at night thinking about new ways to drive category growth, Biotab Nutraceuticals may have happened upon a new opportunity — seasonality in sleep aids.

For those marketers staying awake at night thinking about new ways to drive category growth, Biotab Nutraceuticals may have happened upon a new opportunity — seasonality in sleep aids. 


“Twice each year, [daylight savings time changes] have an impact on a person’s internal clock,” said Biotab chief marketing officer Robert Wilhovsky, who markets Alteril. So in the week following a clock change, sales of sleep aids spike, he said.


May 16, 2012
Social media a marketing platform for health care

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 14, 2012
FRS line extends its Healthy RTD line

FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

April 18, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

January 24, 2012
Supervalu names new chief marketing officer

Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

MINNEAPOLIS — Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

Moore was named to the top marketing post following this week’s decision by Julie Dexter Berg to leave the company and return to the West Coast.

December 16, 2011
Living Proof names CEO

Beauty company Living Proof has announced the appointment of Jill Beraud as CEO, effective Jan. 9.

CAMBRIDGE, Mass. — Beauty company Living Proof has announced the appointment of Jill Beraud as CEO, effective Jan. 9.

November 15, 2011
Report: Fresh & Easy chief marketing officer exits

Fresh & Easy's chief marketing officer reportedly has left the retailer, according to published reports.

EL SEGUNDO, Calif. — Fresh & Easy's chief marketing officer reportedly has left the retailer, according to published reports.

Simon Uwins' exit, according to media outlets, was prompted by his desire "to pursue other interests."

November 7, 2011
Kiss My Face names CEO

Kiss My Face, a maker of natural personal care, has named Steve Michaelson as CEO.

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care, has named Steve Michaelson as CEO.

The industry veteran has held high-level leadership positions at a diverse set of retailers, including chief marketing officer at Supervalu, CEO of Internet retailer Fresh Direct and SVP of Wegmans.

November 7, 2011
Who to follow

October sure was a busy month for news in the drug channel. It began in earnest on Oct. 1, the day CVS’ new president officially began his new job. Before the month was over, CVS’ chief merchant left to become president of Family Dollar, and his responsibilities would be carved up between three key executives.

October sure was a busy month for news in the drug channel. It began in earnest on Oct. 1, the day CVS’ new president officially began his new job. Before the month was over, CVS’ chief merchant left to become president of Family Dollar, and his responsibilities would be carved up between three key executives.

October 24, 2011
In wake of Bloom departure, CVS recasts key positions

CVS has named Judy Sansone SVP merchandising and has expanded the roles of chief marketing officer Rob Price and EVP internal operations, real estate and supply chain Scott Baker, the company announced Monday.

WOONSOCKET, R.I. — Less than a month following the departure of former EVP merchandising and supply chain Mike Bloom to lead Family Dollar, it's official — Judy Strauss Sansone will lead CVS’ merchandising team, the company announced Monday, naming the 30-year CVS veteran SVP merchandising.

October 20, 2011
FRS appoints chief marketing officer

The FRS Co. on Thursday named Matt Kohler chief marketing officer.

FOSTER CITY, Calif. — The FRS Co. on Thursday named Matt Kohler chief marketing officer.  

"Matt has a deep understanding of consumers and the CPG industry and an impressive track record for creating and executing world class marketing," stated Carl Sweat, president and CEO of the FRS Co. "We are thrilled to have Matt on board. His experience with both billion dollar brands and high-growth startup companies will enhance the strength of our marketing and leadership teams."

September 28, 2011
Walgreens reorganizes merchandising, marketing teams

Walgreens is reorganizing its merchandising and marketing leadership teams to better align and to enhance the integration of those groups.
 
As part of the changes, the role of chief marketing officer will be eliminated. As a result, Kim Feil will be leaving the company effective Sept. 30.

DEERFIELD, Ill — Drug Store News has learned that Walgreens is reorganizing its merchandising and marketing leadership teams to better align the “strategic objectives” and to enhance the integration of those teams, according to a statement from the company.
 
As part of the reorganization, the role of chief marketing officer will be eliminated, and as a result, Kim Feil will be leaving the company effective Sept. 30.

August 9, 2011
GSK names new chief marketing officer

GlaxoSmithKline Consumer Healthcare on Monday named John Graham chief marketing officer for Consumer Healthcare, North America.

PITTSBURGH — GlaxoSmithKline Consumer Healthcare on Monday named John Graham chief marketing officer for Consumer Healthcare, North America.

July 6, 2011
Duane Reade flagship goes digital with Tensator Virtual Assistant

The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

NEW YORK — The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

April 14, 2011
Walgreens' Kim Feil inducted into In-Store Marketing Institute Hall of Fame

Walgreens' chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

CHICAGO — Walgreens' chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

Feil was a seasoned consumer packaged goods marketer when she joined Walgreens in fall 2008. As company CEO Greg Wasson recently noted, she propelled Walgreens from being a good advertiser to a world-class marketing organization.