Content about beverage

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

ATLANTA — Coca-Cola is expanding the reach of its Seagram's line of beverages across the United States.

The beverage giant said it would begin a several-phase marketing strategy for Seagram’s, beginning with new radio and out-of-home advertisements for Seagram’s ginger ale.

PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.

BAKERSFIELD, Calif. — Bolthouse Farms unveiled the newest addition to its Protein Plus beverage line.

Retailing for about $3.19 for each 12.5-oz. bottle, the parfait smoothie is Bolthouse's third Protein Plus variety. Each parfait smoothie features 25-g protein and contains 180 calories and 3 grams of fiber per serving.

The Protein Plus parfait smoothie and other Bolthouse Farms products are available at such retailers as Acme and Stop and Shop.

NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

MORTON GROVE, Ill. — Lifeway Foods is kicking off its 25th anniversary with a new birthday-cake flavor of its creamy, smoothie-like beverage.

Lifeway's Kefir birthday-cake-flavored smoothie, which features probiotics, will be adorned with special 25th anniversary packaging and celebrated with a nationwide promotional tour.

Lifeway's Kefir line is available at more than 5,000 retailers nationwide.

LOS ANGELES — Looking to offer a greener option for users of Styrofoam and noncompostable insulated cups, Repurpose Compostables has launched a new insulated hot cup that is 100% compostable.

One Cup requires no sleeve, uses 65% less carbon dioxide than a traditional cup and can be composted in 90 days, the company said. The insulated cups also feature Ingeo-based lining, which eliminates the need for "double cupping," to assure the beverage, and not the drinker's hands, stay hot.

PLANO, Texas — A Dr Pepper Snapple Group brand is getting refreshed.

The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.

And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.

PLANO, Texas — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. And with plans for nationwide distribution early next year, it has the potential to rival the success of Mountain Dew. 

Sun Drop is made with orange juice and more caffeine than Mountain Dew. Southern fans have used it in everything from glazes for holiday turkeys to alcoholic mixed drinks. 

OLD TAPPAN, N.J. — New Leaf's line of lemonades was recognized at the BevNet Live Winter 10 forum.

New Leaf took home the best of 2010 noncarbonated beverage award for its four lemonades, which are made with 6% to 10% of real fruit juice, the company said.

BevNet Live 10 is a premier beverage industry event that was held in Santa Monica, Calif., this week.

Last month, New Leaf announced it tapped New York Giants football wide receiver Steve Smith as its first celebrity spokesman.

PLANO, Texas — A popular beverage maker is encouraging kids to be active by promoting fit and healthy lifestyles.

DPS' Let's Play community partnership includes a $15 million, three-year commitment to KaBOOM!, the national nonprofit that's ensuring there is a great place to play within walking distance of every child. Through Let's Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated 5 million children across North America.