Content about beverage

October 5, 2011

CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

NEW YORK — CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

According to the company, the all-natural beverage has the electrolyte replenishment of a sports drink, as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties — blueberry pomegranate, strawberry melon, peach mandarin and meyer lemon.

October 4, 2011

After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

WASHINGTON — After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

October 4, 2011

PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

DENVER — PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

September 23, 2011

The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

September 16, 2011

Navarro Discount Pharmacy, a Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has expanded its management team by naming Luis Mier as CFO and promoting Manuel Leon to VP wholesale and OTC programs.

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has expanded its management team by naming Luis Mier as CFO and promoting Manuel Leon to VP wholesale and OTC programs.

September 9, 2011

In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.

ROCKLEIGH, N.J. — In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.

Ginseng Up noted that its apple flavor consists 96% real apple juice blended with a touch of sparkling water. Sold in single-serve and in four-packs of 12-oz. bottles, the beverage also is available in more than 10 additional natural varieties, and is touting a new tagline, "the root of all power."

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

LOS ANGELES — Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

Rodman recently appeared in a segment on The Tonight Show with Jay Leno and talked about the G-Tox shot with both host Jay Leno and comedian Dennis Miller.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

August 23, 2011

The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

HOUSTON — The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

With this new agreement, Innovative Beverage Group Holdings said NPG PR, a full-service public relations boutique based in Nashville, will handle all media relations, social media, event planning and branding for Drank.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

ROCHESTER, N.Y. — Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram's Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

August 12, 2011

The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers' responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

  1. D.I.Y. flavor: Taking flavor matters into our own hands;

  2. Parental discretion advised: Lots of buzz around beverages and kids;

August 10, 2011

Sunsweet Growers has acquired a maker of dietary supplement beverages.

YUBA CITY, Calif. — Sunsweet Growers has acquired a maker of dietary supplement beverages.

August 5, 2011

Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna's signature to mark the collaboration. Rihanna also is the face of Vita Coco's advertising campaign, which was launched in June.

July 25, 2011

Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors.

SUPPLIER NEWS — Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors. The Crystal Light Mocktails pair together the flavor of summer beverages with low calories, and will be available nationally in September.


July 20, 2011

Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

FLORHAM PARK, N.J. — Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

July 11, 2011

Jelly Belly Candy Co. has teamed up with Snapple to launch a new line of Snapple-flavored Jelly Belly beans.

FAIRFIELD, Calif. — Jelly Belly Candy Co. has teamed up with beverage brand Snapple to create a new line of Jelly Belly beans with Snapple Juice Drinks.

The candy maker began at the source with Snapple Juice Drink concentrates in five Snapple flavors: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry. 

Jelly Belly Snapple Mix flavors are made from real fruit juice and purees. These jelly beans have no artificial coloring; the colors come from natural fruit and vegetables, the manufacturer stated. 

July 7, 2011

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through. The question is, where do you merchandise it? At the checkstand and within children’s remedies are ideal display points, Hicural executives told Drug Store News, as is the digestives aisle. Suggested retail price for the impulse purchase item is $6.95.

July 5, 2011

Crystal Light is looking to shake up the beverage category with a new line of "mocktails."

NEW YORK — Crystal Light is looking to shake up the beverage category with a new line of "mocktails."

The Crystal Light Mocktails, available in appletini, margarita and mojito flavors, pair together the flavor of summer beverages with low calories. The new Crystal Light line also touts packaging developed by Landor Associates.

The new line will be available nationally in September in time for the Labor Day holiday.

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

PITTSBURGH — American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

The drinks now tout just 10 calories and have been fortified with vitamins B and E. Additionally, Little Hug Fruit Barrels' packaging has been updated to feature bright colors and a new brand logo.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere's Ride." The beverage's packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.

June 16, 2011

PepsiCo has donated $50,000 to the National Association of Hispanic Journalists that will be used for scholarships and internships to support Latino students pursuing careers in communications, journalism and social media.

PURCHASE, N.Y. — PepsiCo has donated $50,000 to the National Association of Hispanic Journalists that will be used for scholarships and internships to support Latino students pursuing careers in communications, journalism and social media.

The food and beverage company's contribution to the NAHJ will benefit a total of 15 Hispanic students with scholarship and internship opportunities.

June 13, 2011

Old Orchard Brands is celebrating the flavor of tart cherries with a new beverage line.

SPARTA, Mich. — Old Orchard Brands is celebrating the flavor of tart cherries with a new beverage line.

Very Cherre is a 100% juice line that includes tart cherry and three tart cherry blends: tart cherry/blueberry, tart cherry/cranberry and tart cherry/pomegranate. The juices are gluten-free and do not contain artificial colors, flavors, preservatives or added sugars, the company said.

Very Cherre beverages will be available mid-summer in 64-oz. bottles for a suggested retail price of $4.99.