Content about beverage

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.

November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


October 31, 2011

Bubba Brands has introduced a stainless steel bottle designed to ensure temperature moderation for any beverage it holds.

SMYRNA, Ga. — Bubba Brands has introduced a stainless steel bottle designed to ensure temperature moderation for any beverage it holds.

The new Hero bottle is BPA-free and features dual wall vacuum insulation, Bubba Brands said, allowing hot contents to stay warm for up to 6 hours, while cold contents can stay cool for up to 12 hours. The bottle is available in classic black, classic plum and classic navy colors.

Hero bottles are available at retailers nationwide, including Kmart, Target and Walmart stores.

October 24, 2011

The Grocery Manufacturers Association has highlighted the U.S. food and beverage industry's accomplishments on Food Day, which celebrates the more than 15 million Americans who work to provide billions of consumers with safe, healthy, convenient and affordable food.

WASHINGTON — The Grocery Manufacturers Association has highlighted the U.S. food and beverage industry's accomplishments on Food Day, which celebrates the more than 15 million Americans who work to provide billions of consumers with safe, healthy, convenient and affordable food.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

HOUSTON — Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

Minute Maid Pure Squeezed includes no pulp 100% orange juice, no pulp 100% orange juice with calcium and vitamin D, some pulp 100% orange juice and light orange juice beverage with calcium and vitamin D.

October 17, 2011

A new beverage designed to provide energy and protein has made its debut.

FRESNO, Calif. — A new beverage designed to provide energy and protein has made its debut.

Click espresso protein drink, available as a 14-serving powdered drink mix, offers 15 grams of high-quality protein and 23 essential vitamins and minerals packed into each serving, the company said. The drink can be served hot as a coffee substitute or cold as a gourmet frappe-style drink.

October 11, 2011

Bazi International on Tuesday launched its energy shot Bazi, which contains a blend of eight superfruits.

DENVER — Bazi International on Tuesday launched its energy shot Bazi, which contains a blend of eight superfruits.  

According to the company, only 3-out-of-10 consumers have tried energy shots or drinks. Some of the key barriers of entry include health and safety concerns and an underlying belief that the shots are not good for you.

October 11, 2011

Spartan Stores has announced that its Spartan brand packaging now will include front of packaging nutrition icons to help busy consumers make informed decisions when they shop. The new labels support the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute and the Grocery Manufacturing Association.

GRAND RAPIDS, Mich. — Spartan Stores has announced that its Spartan brand packaging now will include front of packaging nutrition icons to help busy consumers make informed decisions when they shop. The new labels support the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute and the Grocery Manufacturing Association.

October 5, 2011

CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

NEW YORK — CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

According to the company, the all-natural beverage has the electrolyte replenishment of a sports drink, as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties — blueberry pomegranate, strawberry melon, peach mandarin and meyer lemon.

October 4, 2011

After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

WASHINGTON — After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

October 4, 2011

PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

DENVER — PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

September 23, 2011

The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

September 16, 2011

Navarro Discount Pharmacy, a Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has expanded its management team by naming Luis Mier as CFO and promoting Manuel Leon to VP wholesale and OTC programs.

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has expanded its management team by naming Luis Mier as CFO and promoting Manuel Leon to VP wholesale and OTC programs.

September 9, 2011

In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.

ROCKLEIGH, N.J. — In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.

Ginseng Up noted that its apple flavor consists 96% real apple juice blended with a touch of sparkling water. Sold in single-serve and in four-packs of 12-oz. bottles, the beverage also is available in more than 10 additional natural varieties, and is touting a new tagline, "the root of all power."

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

LOS ANGELES — Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

Rodman recently appeared in a segment on The Tonight Show with Jay Leno and talked about the G-Tox shot with both host Jay Leno and comedian Dennis Miller.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

August 23, 2011

The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

HOUSTON — The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

With this new agreement, Innovative Beverage Group Holdings said NPG PR, a full-service public relations boutique based in Nashville, will handle all media relations, social media, event planning and branding for Drank.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

ROCHESTER, N.Y. — Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram's Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

August 12, 2011

The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers' responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

  1. D.I.Y. flavor: Taking flavor matters into our own hands;

  2. Parental discretion advised: Lots of buzz around beverages and kids;

August 10, 2011

Sunsweet Growers has acquired a maker of dietary supplement beverages.

YUBA CITY, Calif. — Sunsweet Growers has acquired a maker of dietary supplement beverages.

August 5, 2011

Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna's signature to mark the collaboration. Rihanna also is the face of Vita Coco's advertising campaign, which was launched in June.

July 25, 2011

Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors.

SUPPLIER NEWS — Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors. The Crystal Light Mocktails pair together the flavor of summer beverages with low calories, and will be available nationally in September.


July 20, 2011

Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

FLORHAM PARK, N.J. — Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.