Content about beverage

June 20, 2012

An all-natural oat-based beverage recently made its market debut.

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete's, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

June 12, 2012

More than one-quarter of new food and beverage products introduced in 2011 touted a kosher on-package claim, according to Mintel.

CHICAGO — More than one-quarter of new food and beverage products introduced in 2011 touted a kosher on-package claim, according to Mintel.

June 6, 2012

Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.

ABBOTT PARK, Ill. — Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.

May 29, 2012

Hot and spicy flavors are on the minds of consumers, according to Packaged Facts and San Francisco-based strategic food and beverage agency CCD Innovation.

ROCKVILLE, Md. — Hot and spicy flavors are on the minds of consumers, according to Packaged Facts and San Francisco-based strategic food and beverage agency CCD Innovation.

In the new report, "Heat & Spice: Culinary Trend Mapping Report," the companies said that these flavors have taken on a new role and are being positioned as a budget-friendly and healthy way to revamp everyday meals. Such flavor trends on the horizon include:

  • Smoked foods, which are moving beyond the traditional fare of such items as bacon;

May 22, 2012

Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

PHOENIX — Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

May 17, 2012

Guayaki is expanding its Yerba Mate portfolio with a new sparkling beverage line.

CHICAGO — Guayaki is expanding its Yerba Mate portfolio with a new sparkling beverage line.

Guayaki Sparkling Yerba Mate beverages, available in cola-flavored classic gold, cranberry pomegranate and grapefruit ginger flavors, are sold in 12-oz. Rexam Sleek cans. Yerba Mate is a caffeine alternative that provides "strength of coffee, the health benefits of tea and the euphoria of chocolate" and also is organic and Fair Trade certified, the company said. The Yerba Mate portfolio currently includes such products tea bags, bottled tea and energy shots.

May 16, 2012

Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients.

ABBOTT PARK, Ill. — Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients. Moms also can have peace of mind knowing that their picky eaters are receiving a source of protein and 19 vitamins and minerals, the company said.

May 14, 2012

FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

May 11, 2012

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.

May 4, 2012

Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

MINNEAPOLIS — Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

"We developed Eruption to fill a void in the energy drink marketplace," Eruption president Joshua Shirk said. "It comes in a small packet and can be added to any beverage, so it's convenient for on-the-go lifestyles."

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population.  With a growth rate more than four times  that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

May 1, 2012

Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

April 26, 2012

Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

PHOENIX — Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

The new GNC line consists of 14 beverages featuring scientifically advanced nutrition across the sports nutrition, nutritional waters and protein nutrition categories. It includes "extreme performance" drinks designed for the experienced athlete and "active" beverages formulated to meet the hydration and metabolic needs of everyday fitness enthusiasts.
 

April 13, 2012

Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

SUPPLIER NEWS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course. New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said. Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.


April 2, 2012

Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

ST. LOUIS — Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

March 21, 2012

Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

HOUSTON — Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

The company said its light lemonade line will include light lemonade and light pink lemonade varieties. Each beverage, which touts 15 calories per serving, will be packaged in clear 59-oz. recyclable PET bottles that "allows people to see the goodness inside," the company said.

March 12, 2012

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

PURCHASE, N.Y. — Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

Cornell will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico, South America Foods, PepsiCo customer teams and all of PepsiCo’s Power of One activities within the Americas. 

March 1, 2012

Noah's has expanded its beverage offerings to include new oxygen-infused spring water.

CHICAGO — Noah's has expanded its beverage offerings to include new oxygen-infused spring water.

New Noah's oxygenated spring water eight times the amount of oxygen in regular spring water, the company said. The product is packaged in 12-oz. Rexam Sleek cans to protect the integrity of the oxygen content in the product.

February 27, 2012

A Bermuda-based beverage company is bringing its latest concoction to the United States.

BOSTON — A Bermuda-based beverage company is bringing its latest concoction to the United States.

Gosling's Rum of Bermuda announced that its new ready-to-drink cocktail, Dark 'n Stormy, blends together Gosling's Black Seal rum and Gosling's Stormy ginger beer. The beverage is packaged in a 8.4-oz./250-ml can and touts 9% alcohol by volume.

February 21, 2012

Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”

February 17, 2012

DRS Health introduced a line of supplements with their doctors on the box, testament to the fact that almost 80% of all doctors recommend the use of supplements.

ATLANTA — DRS Health introduced a line of supplements with their doctors on the box, testament to the fact that almost 80% of all doctors recommend the use of supplements. One of the standout SKUs is the unique H3 Rapid Recovery, a beverage mix formulated to help the body rebuild after surgery, injury or trauma. It’s a supplement with unique tie-in potential at the pharmacy counter with post-surgical medicines and in-line with the braces assortment. Sales of all supplements were up 5.8% for the 52 weeks ended Dec. 24 across food, drug and mass, according to Nielsen.


February 16, 2012

Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

ATLANTA — Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."

February 15, 2012

Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

CHICAGO — Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

Thinq chose Rexam Sleek cans because they improve distribution economics and help the beverage stand out on retail shelves, the company stated. In addition, the new aluminum cans are a good environmental and sustainability choice with a recycle rate at more than double any other beverage package, the company added.

February 9, 2012

Shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45 to 49 years are purchasing more food and beverage products online (29%) than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, released Thursday.

DENVER — Shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45 to 49 years are purchasing more food and beverage products online (29%) than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, released Thursday.