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Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural food products line, Back to Nature, to private-equity firm Brynwood Partners.

While Kraft has sold two other brands to Brynwood, it’s keeping a minority stake — reported to be between a quarter and a half, according to Dow Jones— in the Back to Nature line, which currently includes crackers, cookies, granola and trail mixes that contain less-processed ingredients.

ROCKVILLE, Md. — Packaged Facts and CCD Innovation, a San Francisco-based strategic food and beverage innovation agency, have unveiled a report that explores the culinary behaviors or preferences of collegiate millennials, those consumers ages 18 years to 22 years.

PURCHASE, N.Y., and PITTSBURGH — PepsiCo has entered a multiyear deal with the National Football League's Pittsburgh Steelers to serve as the franchise's exclusive nonalcoholic beverage, salty snacks and sports fuel provider.

The deal marks the Steelers' first partnership with PepsiCo's expanded portfolio, which includes such brands as Pepsi, Frito-Lay and Gatorade.

NEW YORK — Kahlua has unveiled an on-the-go beverage for coffee lovers.

Kahlua Iced Coffee, which is 5% alcohol/volume per 200 ml can, delivers the artisanal taste of iced dark coffee using Kahlua's locally sourced, 100% Arabica coffee beans from Veracruz, Mexico, and offers a premium new way to experience the sophisticated coffee-forward flavor of Kahlua.

CAMDEN, N.J. — Campbell's is expanding its business in the healthy beverage and packaged fresh foods businesses with the acquisition of Bolthouse Farms.

Campbell's said it would acquire Bolthouse Farms from a fund managed by private equity firm Madison Dearborn Partners for $1.55 billion in cash. The company said that it plans to operate Bolthouse Farms as a separate business unit, while members of Bolthouse's senior management team, including president and CEO Jeff Dunn, will remain with the company.

BOCA RATON, Fla. — Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee. According to the company, Little has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product’s one-of-a-kind features in upcoming marketing initiatives as Celsius' official Fitness Ambassador.

“Tony's partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador,” stated Gerry David, president and CEO of Celsius.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

BAKERSFIELD, Calif. — Bolthouse Farms has introduced new additions to its beverage lineup.

Bolthouse Farms has launched orange and carrot blend, which offers 300% more vitamin A than traditional orange juice; Protein Plus blended coffee, which offers a spin on the traditional coffee drink by providing consumers with a boost of protein and key B vitamins; and two new breakfast replacement drinks: Strawberry parfait breakfast smoothie and peach parfait breakfast smoothie.

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete's, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

ABBOTT PARK, Ill. — Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.

PHOENIX — Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.