Content about beverage

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

PURCHASE, N.Y. and NEW YORK — PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

PURCHASE, N.Y. — Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor. The beverage, called Dale Jr. Sour, will be available for a limited time at select 7-Eleven stores across the country starting April 2.

March 28, 2014

Rexam, a global beverage can maker, announced that its recovery drink, Formula O2, has hit the market.

CHICAGO — Rexam, a global beverage can maker, announced that its recovery drink, Formula O2, has hit the market. The beverage, available in Orange Mango and Grapefruit Ginger flavors, is infused with 10 times more oxygen than tap water, 2.5 times more electrolytes than sports drinks and also includes 140 mg of natural caffeine.

Formula O2 was founded by three friends who grew tired of energy and sports drinks that claimed to help people, but were actually filled with unsavory ingredients. 

March 24, 2014

S&D Beverage Innovations, a division of S&D Coffee, a custom coffee roaster and blender of iced tea for the foodservice industry, announced the introduction of MilkSplash, a new milk flavoring for parents who want their kids to drink more milk and make health-conscious beverage choices.

CONCORD, N.C. —  S&D Beverage Innovations, a division of S&D Coffee, a custom coffee roaster and blender of iced tea for the food service industry, announced the introduction of MilkSplash, a new milk flavoring for parents who want their kids to drink more milk and make health-conscious beverage choices.

MilkSplash will launch this week in select Target stores and will debut at Walmart and other retailers in April. The product comes in flavors like Cocoa Loco, Sir Strawberry Swirl, Orange Cream Dream, Cookies 'N Cream and Jammin' Banana.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

March 13, 2014

Mountain Dew, a beverage from PepsiCo, announced the launch of "Green Label Studios: Open Call," a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.

AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.  

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

CHICAGO and ORLANDO, Fla. — IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

There were 190,000 new UPCs and 9,500 new brand launches that hit the shelves in 2013.

March 7, 2014

Good2grow, a line of healthy children's beverages, announced its nationwide debut at major grocery and convenience stores. Its foray into the healthy children's beverage category is significant, the company said.

ATLANTA — Good2grow, a line of healthy children's beverages, announced its nationwide debut at major grocery and convenience stores. The product is available in a variety of flavors and sizes and features spill-proof SippaTop caps and character toys that draw kids in. Its foray into the healthy children's beverage category is significant, the company said.

March 5, 2014

MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month.

CHICAGO — MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month. The beverage contains 6% alcohol by volume and features a distinct taste and crisp finish, the company said.

February 27, 2014

Skinnygirl brand last week announced its latest take on low-calorie beverages — its new Skinnygirl Water Enhancers, which will launch in March at food retailers across the United States.

CARMEL, Ind. — Skinnygirl brand last week announced its latest take on low-calorie beverages — its new Skinnygirl Water Enhancers, which will launch in March at food retailers across the United States.

The four flavors — White Cherry, Blueberry Acai, Pineapple Coconut and Fuji Apple — have 5 calories per serving. Each bottle of water enhancer contains 48 ml of flavoring, which is enough to turn about 24 glasses of water into a Skinnygirl beverage.

February 27, 2014

In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April.

NEW YORK — In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April. The new beverage, Vita Coco Lemonade, will bring together fresh coconut water, natural lemon puree and natural fruit sugar.

Vita Coco Lemonade will be available in two sizes, both with a resealable twist-off cap: an 11.1-fl oz. Tetra Pak for $1.99; and a 16.9-fl oz. Tetra Pak for SRP of $2.99. 

February 13, 2014

An Indiegogo crowdfunding campaign has recently been launched to help raise funds to produce an at-home beverage organizer system.

FORT COLLINS, Colo. — An Indiegogo crowdfunding campaign has recently been launched to help raise funds to produce an at-home beverage organizer system.

Cupsy features two removable and adjustable legs, two cupholders and additional space between the cupholders for personal items, as well as two flip-down stemware holders. 

February 12, 2014

Sneakz Organic announced the launch of a new children's beverage that delivers a full serving of vegetables in the form of an organic shake.

DENVER — Sneakz Organic announced the national launch of a children's beverage that delivers a full serving of vegetables in the form of an organic shake. The 8-oz. shake includes a mix of nutritious foods like sweet potatoes, carrots and broccoli.

February 10, 2014

SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream's home beverage carbonation systems.

NEW YORK and AIRPORT CITY, Israel — SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream's home beverage carbonation systems.

"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," Bethenny Frankel, founder of Skinnygirl, said. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

ATLANTA and WATERBURY, Vt. — Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

January 23, 2014

True Drinks, a beverage provider, has launched a multi-pack sales unit for AquaBall Naturally Flavored Water.

IRVINE, Calif. — True Drinks, a beverage provider, has launched a multi-pack sales unit for AquaBall Naturally Flavored Water. The pack contains six individual, 12-oz. bottles and is available in four flavors: Berry, Fruit Punch, Grape and Orange.

"AquaBall Naturally Flavored Water has become a national brand and this is a natural component of the brand's evolution" Lance Leonard, CEO of True Drinks, said. "The time is right for us to expand our portfolio and generate line extensions to include pack-size variations."

January 21, 2014

Dunkin' Donuts and WhiteWave Foods on Tuesday announced an agreement to bring Dunkin' Donuts Coffee Creamers to grocery stores and club stores nationwide.

CANTON, Mass. — Dunkin' Donuts and WhiteWave Foods on Tuesday announced an agreement to bring Dunkin' Donuts Coffee Creamers to grocery stores and club stores nationwide.

WhiteWave Foods, a consumer packaged food and beverage company, will develop, manufacture and distribute the creamers which are sold in 32-oz, quart-sized bottles and come in four varieties: Original, Fat-Free, Extra Extra and Unsweetened.  

January 15, 2014

The Food and Drug Administration earlier this week issued final guidance for the industry on distinguishing liquid dietary supplements from beverages.

SILVER SPRING, Md. — The Food and Drug Administration earlier this week issued final guidance for the industry on distinguishing liquid dietary supplements from beverages. "We are issuing this guidance to help dietary supplement and beverage manufacturers and distributors determine whether a product in liquid form is properly classified as a dietary supplement or as a beverage," the agency stated.

January 9, 2014

Food and beverage manufacturers in the United States exceeded the goal to remove calories from their products by 400%, according to a new report by the Robert Wood Johnson Foundation.

PRINCETON, N.J. — Food and beverage manufacturers in the United States exceeded the goal to remove calories from their products by 400%, according to a new report by the Robert Wood Johnson Foundation.

December 11, 2013

Green Mountain Coffee Roasters announced the introduction of college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.

WATERBURY, Vt. — Green Mountain Coffee Roasters on Wednesday announced the introduction of college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.

November 21, 2013

Honest Tea, maker of organic bottled tea, is rolling out Unsweet Lemon Tea nationwide, the company announced.

BETHESDA, Md. — Honest Tea, maker of organic bottled tea, is rolling out Unsweet Lemon Tea nationwide, the company announced. The zero-calorie beverage is brewed with organic, Fair Trade-certified tea leaves and flavored with organic lemon extract.  

October 30, 2013

A division of Kroger Co. has placed an initial order for Alkaline88, a bottled water brand produced using a proprietary electrolysis beverage process.

SCOTTSDALE, Ariz. — A division of Kroger Co. has placed an initial order for Alkaline88, a bottled water brand produced using a proprietary electrolysis beverage process.

The Alkaline Water Co. announced the order Wednesday, from Smiths Food and Drug Stores, which operates 131 stores in Utah, Nevada, New Mexico, Arizona, Montana, Idaho and Wyoming. Alkaline sells the water in 3-L and 1-gal. sizes.

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

NEW YORK — The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 18, 2013

Specialty beverage retailer BevMo! named Douglas J. Ratto as EVP and chief merchant. Ratto will lead the buying, planning, allocations and distribution teams at BevMo!

NEW YORK — Specialty beverage retailer BevMo! named Douglas J. Ratto as EVP and chief merchant. Ratto will lead the buying, planning, allocations and distribution teams at BevMo!

Ratto comes to BevMo! with more than 25 years of retail and marketing management experience. Since 2010, Doug served at Safeway as senior VP, GM of alcohol/tobacco, home care/general merchandise and family care.

 

October 3, 2013

The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.