Content about beiersdorf

July 25, 2011

Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

NEW YORK — Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.

The Nivea 100 Year House, located in the West Wing of Grand Central Terminal's Vanderbilt Hall, will be open to the public from 10 a.m. to 6 p.m. on Monday, July 25, and 8 a.m. to 7 p.m. on Tuesday, July 26 through Friday, July 29.

July 25, 2011

Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.

SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.


July 7, 2011

Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

WILTON, Conn. — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

June 30, 2011

The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

WASHINGTON — The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

The FTC administrative complaint charged Beiersdorf with falsely claiming that by regularly applying Nivea My Silhouette! cream to the skin, consumers could slim down. According to the complaint, Beiersdorf marketed the skin cream in nationwide television ads and through sponsored search results on Google. As part of the settlement, Beiersdorf has agreed to pay $900,000.

June 28, 2011

Skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits.

WILTON, Conn. — Skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits.

June 20, 2011

Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness

SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.


May 31, 2011

Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

WILTON, Conn. — Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

May 10, 2011

Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

HAMBURG, Germany — Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

Nivea's marketing budget for 2011 is around 1 billion Euros (about $1.5 billion), and roughly 70% of that is being invested in the new campaign. Nivea hopes that the investment will strengthen the brand and stabilize its position as the No. 1 skin care brand.

March 15, 2011

Beiersdorf's Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.

WILTON, Conn. — Beiersdorf's Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness.

As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.

March 14, 2011

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

WILTON, Conn. — Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

In the interim, Bill Graham, currently VP sales of Beiersdorf North America, will assume the role of acting general manager in addition to his current responsibilities. The company stated that a successor will be announced at a later date.

March 3, 2011

Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.

HAMBURG, Germany — Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date. The brand has tapped music icon Rihanna to help serve as the voice of the festivities.

Starting in May, Nivea will be kicking off a variety of multimarket digital and on-site activations, including its sponsorship of Rihanna's upcoming LOUD tour in the United States and Europe.

December 17, 2010

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

NEW YORK — Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

In addition, the couple helped Nivea launch the "Kiss the One You Love Contest" on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season to share their love stories for a chance to join the celebrity couple as they host Nivea's third annual New Year's Eve celebration.

December 7, 2010

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.


December 1, 2010

Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

HAMBURG, Germany (Dec. 1) Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

From the company's local headquarters in Ho Chi Minh City (Saigon) the new global Beiersdorf strategy "Focus on Skincare. Closer to Markets." will be implemented regionally to expand sales in a targeted manner. The goal is to double turnover in Vietnam by 2015.

November 14, 2010

The men’s grooming segment continues to be an attractive category for manufacturers, and there is...

The men’s grooming segment continues to be an attractive category for manufacturers, and there is evidence that the wobbly economy has helped bolster the segment at mass.

Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28 billion by 2014, stated consumer market research publisher Packaged Facts in its “Men’s Grooming Products: A Global Analysis” report published in November 2009.

November 14, 2010

Kiss My Face, a maker of natural personal care products, has partnered with industry vets...

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care products, has partnered with industry vets Lisa Yarnell and Ron Gordon, and financial partner Caltius Equity Partners, in an effort to fuel the growth of the brand throughout various market channels, including mass merchants, specialty shops and natural retailers across the United States and internationally.

September 20, 2010

Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to...

WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to its management team, including the promotion of Iain Holding to the global role of corporate VP global sales strategy. All of the announcements will be effective in October.

July 18, 2010

Conair, in partnership with Kao Brands, will create a line of hair tools and appliances...

June 27, 2010

Beiersdorf's Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of...

June 16, 2010

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...

May 25, 2010

Nivea's "Good-bye Cellulite, Hello Bikini! Challenge," has tapped "The Hills'" Lo Bosworth, who will participate...

March 23, 2010

Beiersdorf's Nivea for Men has officially announced the launch of its new Q10 revitalizing eye...

March 8, 2010

Beiersdorf has appointed Carat as its new agency for media planning and buying services....

February 28, 2010

Iain Holding, president of Beiersdorf North America, and Joe Magnacca, chief merchandising officer of Duane...

January 4, 2010

Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times...