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HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

CINCINNATI — Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

As part of the partnership, Crest + Oral-B will support LOCOG in its provision of the London 2012 dental clinic. This facility will provide dental screenings, routine dental work, emergency care and oral care products for athletes and coaches for the duration of the 2012 Games.

WASHINGTON — The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology. TheraPearl’s products are designed to aid in post-workout recovery.

“Our products maximize targeted hot and cold therapy, and are uniquely designed for athletes and athlete recovery," stated Daniel Baumwald, president of TheraPearl.

CINCINNATI — In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

Always fans can “Pass the Baton” to show their appreciation to those who inspire them. With this passing of a baton, the hope is that recipients will be inspired to do the same.

WILTON, Conn. — Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon.

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

CHICO, Calif. — Star Nutrition on Monday announced the launch of the PRO-3 Thin Sport Incredisocks to its Incrediwear portfolio. The PRO-3 Incredisocks are designed with a carbonized charcoal anion technology that increases circulation, which in turn improves performance, decreases foot fatigue and leads to faster recovery times.

PITTSBURGH — GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

MELVILLE, N.Y. — Yogurt brand The Greek Gods announced that it has brought on a new spokesman.

"Ultra-marathon man" Dean Karnazes will represent the brand and promote its wellness benefits and great taste, the company said. Karnazes, an athlete, best-selling author and one of Time magazine's "Top 100 Most Influential People in the World," said he is a big fan of the whole-milk yogurt's "taste, texture and nutritional benefits."

CHICAGO — It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.