Content about artist

NEW YORK — BrightLine, a provider of interactive television solutions for entertainment and advertising, and cosmetics brand Maybelline New York have announced the launch of a flagship collaborative experience amplifying NBC’s “Fashion Star,” showcasing Maybelline New York products and makeup artist tutorials straight from the “Fashion Star” runway.

NEW YORK — Maroon 5 front man, Adam Levine, debuted in February his own signature fragrance for men and women.

FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.

NEW YORK — Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist's successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

Perry joins Coty's list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.

NEW YORK — As students across the country head back to school, Procter & Gamble’s Secret Deodorant brand is gearing up for the second year of its Mean Stinks anti-bullying movement.

NEW YORK — Pop star Nicki Minaj is launching at retail in September her first fragrance, Pink Friday, in partnership with Elizabeth Arden.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

NEW YORK — Coty, in association with Lady Gaga's Haus Labs, is releasing in September the artist's first fragrance, called Lady Gaga Fame.

Lady Gaga Fame is the first-ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is an innovation of patent-pending fluid technology, exclusively launched with Lady Gaga Fame.

MINNEAPOLIS — Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall, as evidenced by its new product lineup slated to hit Target stores and Target.com in August.

New products for fall 2012 include:

Large Lash Mascara ($18): This mascara amplifies lashes with extreme volume and intense color. The oversized brush separates lashes, creating volume in a single sweep. Added vitamins E and B5, and bamboo extract work to nourish and condition for healthy, silky lashes.

MILWAUKEE — Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” stated Paul Woelbing, president of Carma Labs. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”

LOS ANGELES — Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador. 

"We're excited to have an international talent like Sandra join our family to help further bring to life our 2012 multicultural initiatives," stated Susan Sweet, GM for Neutrogena. "She is an inspirational role model to so many women and a fan of so many of Neutrogena's products. Sandra exemplifies the Neutrogena spirit, and we are thrilled to have her join our family of ambassadors."

LOS ANGELES — Attention “Jerseylicious” fans! NYX Cosmetics has teamed up with the Style Network for a multiplatform sponsorship that includes the creation of a co-branded makeup palette inspired by the network’s series “Jerseylicious.”