Content about ambassadors

PARSIPPANY, N.J. — Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

NEW YORK — Revlon has signed celebrities Emma Stone and Olivia Wilde as global brand ambassadors for the Revlon brand.

As brand ambassadors for Revlon, Stone and Wilde will become the faces of new and existing Revlon products, and will appear in global, multimedia campaigns that span television, print, in-store and digital and social platforms. Their first campaigns will be tied to the launch of new color cosmetics and nail enamel products and will premiere in early 2012.

CINCINNATI — Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

Beginning in July, both women will appear in all elements of the brand's marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Mendes will support the Breakage to Strength collection, while Watts will support the Flat to Volume collection.

Rite Aid recently has put into play a number of forward-looking initiatives to help improve operations, particularly across pharmacy. The Pennsylvania-based retailer last month announced its test market of six new Wellness store prototypes, and after successfully testing a 15-minute prescription guarantee in three states, Rite Aid expanded that guarantee to all states except New York. 


WHAT IT MEANS AND WHY IT'S IMPORTANT — “The true ambassadors for the brand.” That’s how Walgreens president and CEO Greg Wasson now describes the company’s 244,000 employees.

(THE NEWS: Walgreens names chief customer experience officer, promotes three executives. For the full story, click here)

ENGLEWOOD CLIFFS, N.J. Vaseline Intensive Rescue, a Unilever brand, is on a mission to rescue dry skin this winter by sending out the Dry Skin Patrol team.

The team is comprised of real women who know what it's like to have dry skin and is charged with putting their skin and lotion to the test at some of the country's harshest winter activities for skin. Serving as the team's leader is Wendie Malick, an actress and star of TV Land's "Hot in Cleveland."

CINCINNATI Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity brand ambassador.

Underwood joins a list of well-known Olay brand ambassadors around the world, including actress Maggie Cheung in greater China, singer and actress Lucero in Latin America and actress Thandie Newton in the United Kingdom.