Content about ambassador

May 29, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

TORONTO — Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 14, 2012

Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

BEAVER FALLS, Pa. — Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

In her new role as brand ambassador, she will be the face of the beauty brand and its products, and will help raise awareness about the numerous health and beauty benefits of using 100% USDA-certified organic personal care products.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

April 9, 2012

Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.

LOS ANGELES — Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.

March 21, 2012

AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

February 28, 2012

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

On the heels of its recent announcement of singer Fergie as the brand's global beauty ambassador, Wet 'n Wild is partnering with the German distributor in an effort to further its global expansion.

The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.

February 22, 2012

Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

LOS ANGELES — Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

CINCINNATI — Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

LOS ANGELES — Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador. 

"We're excited to have an international talent like Sandra join our family to help further bring to life our 2012 multicultural initiatives," stated Susan Sweet, GM for Neutrogena. "She is an inspirational role model to so many women and a fan of so many of Neutrogena's products. Sandra exemplifies the Neutrogena spirit, and we are thrilled to have her join our family of ambassadors."

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

SANTA MONICA, Calif. — Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 15, 2011

Broadway Nails has announced that Nicole Scherzinger, lead singer for The Pussycat Dolls, will be the celebrity brand ambassador for its new imPRESS press-on manicure.

NEW YORK — Broadway Nails has announced that Nicole Scherzinger, lead singer for The Pussycat Dolls, will be the celebrity brand ambassador for its new imPRESS press-on manicure.

As the imPRESS celebrity brand ambassador, Scherzinger, who is a judge on “The X Factor,” brings a chic, “glam rock” style to the brand.

December 5, 2011

Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

CINCINNATI — Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

In July, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand and encouraged women across the country to visit the Head & Shoulders for Women Facebook fan page to share their girlfriend wisdom.

November 29, 2011

The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

MIAMI — The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

CINCINNATI — Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

“BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week.

The CoverGirl Queen Collection was inspired by Queen Latifah to celebrate the beauty of women of color.
 

October 17, 2011

ConAgra Foods announced that "Top Chef" contestant Ryan Scott has earned a title whereby he will promote an exclusive line of Healthy Choice items.

NEW YORK — ConAgra Foods announced that "Top Chef" contestant Ryan Scott has earned a title whereby he will promote an exclusive line of Healthy Choice items.

As part of last month's launch of the new line of Healthy Choice Top Chef Inspired Café Steamers, "Top Chef" hosted a competition-based original Web series, "Top Chef Healthy Showdown" on BravoTV.com. As a result of winning the “Top Chef Healthy Showdown” challenge, Scott was named the “flavor ambassador.”

September 28, 2011

GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

PITTSBURGH — GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

September 14, 2011

ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

NEW YORK — ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

The exclusive line of Healthy Choice Top Chef Inspired Café Steamers combines flavorful ingredients and culinary expertise of "Top Chef" with Healthy Choice's innovative steaming technology.

August 22, 2011

GNC on Monday named Nora Tobin — competitive beach volleyball athlete, National Academy of Sports Medicine-certified professional trainer, yoga instructor and upcoming author — to the specialty retailer's GNC LiveWell team as its newest brand ambassador.

PITTSBURGH — GNC on Monday named Nora Tobin — competitive beach volleyball athlete, National Academy of Sports Medicine-certified professional trainer, yoga instructor and upcoming author — to the specialty retailer's GNC LiveWell team as its newest brand ambassador.

August 17, 2011

L'Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.

NEW YORK — L'Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.

As L'Oréal Paris' consulting dermatologist, Gerstner will lend her professional insights to product development, while affording an expert voice to the consumer seeking skin care advice.

July 26, 2011

McNeil Consumer on Tuesday announced a partnership with 12-time Olympic medalist, best-selling author and mother Dara Torres, who will serve as a brand ambassador for the external analgesic Bengay.

SKILLMAN, N.J. — McNeil Consumer on Tuesday announced a partnership with 12-time Olympic medalist, best-selling author and mother Dara Torres, who will serve as a brand ambassador for the external analgesic Bengay.

In that capacity, Torres also assisted in the launch of the brand's latest innovation, Bengay Cold Therapy, which uses the pain-relieving power of menthol and the cooling benefits of Pro-Cool technology to alleviate minor aches and pains.

July 25, 2011

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

CINCINNATI — Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.

July 6, 2011

The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

NEW YORK — The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

June 23, 2011

Novo Nordisk has teamed up with actor Chris Noth to underscore the importance of early diabetes screening and detection.

PRINCETON, N.J. — Novo Nordisk has teamed up with actor Chris Noth to underscore the importance of early diabetes screening and detection.

Noth will serve as an ambassador for the national education program Ask.Screen.Know., Novo Nordisk said. As an ambassador, Noth will encourage Americans ages 45 years or older to get tested for diabetes and talk to a healthcare professional about the risk factors through a public service announcement and online at AskScreenKnow.com.

March 30, 2011

French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

PARIS — French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

She joins the L'Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

February 23, 2011

Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

CINCINNATI — Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

The brand ambassador team also includes Associated Press Defensive Player of the Year, Troy Polamalu.

Mauer will be featured in an integrated marketing campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers and a consumer engagement movement set to launch in July.