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April 12, 2012

Johnson's Baby on Thursday announced the launch of a new charitable platform: Johnson's Baby Cares.

SKILLMAN, N.J. — Johnson's Baby on Thursday announced the launch of a new charitable platform — Johnson's Baby Cares. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance.

April 6, 2012

McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare, the maker of Zyrtec, on Wednesday announced that actress Kate Walsh and beauty expert Rebekah George will address "allergy face" — the beauty challenges that can come along with typical allergy symptoms — during a live webcast April 10 at 8 p.m. EST on Ustream, a live interactive broadcast platform.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

NEW YORK — Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

The multi-phase digital series, featuring “Twilight” star Nikki Reed, premieres on the Tresemmé YouTube channel this week. This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the fall 2012 collections of designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

January 13, 2012

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

PARIS — Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012. Kristen Stewart follows Charlotte Gainsbourg who has represented Balenciaga Paris, the first fragrance, since 2010.

The fragrance is part of the Coty Prestige brand portfolio.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

LOS ANGELES — Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador. 

"We're excited to have an international talent like Sandra join our family to help further bring to life our 2012 multicultural initiatives," stated Susan Sweet, GM for Neutrogena. "She is an inspirational role model to so many women and a fan of so many of Neutrogena's products. Sandra exemplifies the Neutrogena spirit, and we are thrilled to have her join our family of ambassadors."

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

SANTA MONICA, Calif. — Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 13, 2011

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

November 8, 2011

Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

CINCINNATI — Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand, which kicked off last month with the debut of modernized packaging and a new advertising campaign.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

CINCINNATI — Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

“BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week.

The CoverGirl Queen Collection was inspired by Queen Latifah to celebrate the beauty of women of color.
 

October 5, 2011

After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

ENGLEWOOD CLIFFS, N.J. — After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

Dove said that the "Melena Salvaje" campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

October 4, 2011

Actress Thandie Newton has added a new role to her resume: spokeswoman.

CINCINNATI — Actress Thandie Newton has added a new role to her resume: spokeswoman.

Newton will serve as the new face of Olay Total Effects in North America, according the brand's parent company, Procter & Gamble. Newton revealed that she uses Olay Total Effects 7-in-1 daily UV moisturizer, an all-in-one, anti-aging facial moisturizer that fights seven signs of aging in just one product. The moisturizer features antioxidants and vitamins (specifically, niacinamide), which helps improve skin's moisture barrier and enhances its appearance.

September 28, 2011

Ultimark Products has tapped actress Jennie Garth to be the new face of its Porcelana line of skin care products, which is sold in such retailers as Walgreens, Rite Aid, Walmart and Kmart.

PLYMOUTH MEETING, Pa. — Ultimark Products has tapped actress Jennie Garth to be the new face of its Porcelana line of skin care products, which is sold in such retailers as Walgreens, Rite Aid, Walmart and Kmart.

Garth, who is perhaps best known from her role in the television hit series “Beverly Hills 90210,” will promote both new and existing Porcelana products and will appear in print advertisements, social media and online marketing.

September 19, 2011

Dove has teamed up with actress Rashida Jones to launch the Make Friends with Your Hair campaign, which invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

ENGLEWOOD CLIFFS, N.J. — Dove has teamed up with actress Rashida Jones to launch the Make Friends with Your Hair campaign, which invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

CINCINNATI — Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

August 10, 2011

CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

WOONSOCKET, R.I. — CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

The collection is comprised of more than 100 products within four categories — skin care, cosmetics, hair care and body — and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

August 4, 2011

Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

NEW YORK — Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

June 13, 2011

The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

NEW YORK — The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

CHICAGO — Tropicana is giving its Trop50 brand a refreshing boost.

Just in time for summer, Trop50 has debuted lemonade and raspberry lemonade beverages. Each variety contains no artificial sweeteners and 50% less sugar and calories.

To celebrate the launch, Trop50 lemonade and raspberry lemonade will be supported in the brand's "Girlfriends" advertising campaign, which launched last September and features actress Jane Krakowski.

Trop50's lineup also includes original Trop50 orange juice and farmstand apple juice.

May 12, 2011

Procter & Gamble's CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

HUNT VALLEY, Md. — Procter & Gamble's CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

The Emmy-nominated actress currently is shooting her first advertising campaign for the cosmetics brand. The ads are slated to debut in January 2012 and Vergara will be representing some new additions to the CoverGirl collection.

May 9, 2011

Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

WOONSOCKET, R.I. — Actress Salma Hayek is stepping into the mass-market beauty business with a new makeup line exclusively for CVS/pharmacy called Nuance, which is slated to hit store shelves in August, according to published reports.

Hayek reportedly has been conceptualizing the initiative for a decade and took three years off from acting to create the collection, which ranges from makeup to hair care to skin care products. Products in the 100-SKU line are priced between $7.99 and $19.99.

April 25, 2011

In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC's "Cougar Town," for a campaign themed after the holiday.

CINCINNATI — In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC's "Cougar Town," for a campaign themed after the holiday.

March 24, 2011

Violet-eyed Elizabeth Taylor was a legendary actress who not only made a lasting impression on the big screen with her sultry screen persona but also had a tremendous impact on the fragrance industry with the launch of her first fragrance in 1987.

NEW YORK — Violet-eyed Elizabeth Taylor was a legendary actress who not only made a lasting impression on the big screen with her sultry screen persona but also had a tremendous impact on the fragrance industry with the launch of her first fragrance in 1987.

Taylor died Wednesday of congestive heart failure at Cedars-Sinai Medical Center. She was 79.

March 24, 2011

Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

NEW YORK — Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

To launch the challenge, actress Emmy Rossum of Showtime's "Shameless" Thursday is hosting a live event in New York's Union Square, where she is asking consumers to take "The Suave Challenge" to see if they can tell the difference between hair styled with new Suave Professionals and hair styled with top salon hair care products.

March 23, 2011

Actress Katie Holmes stars in "The Decision," a short film in support of the new John Frieda precision foam color from Kao Brands.

NEW YORK — Actress Katie Holmes stars in "The Decision," a short film in support of the new John Frieda precision foam color from Kao Brands.

The film, which premiered March 22 at a red carpet event in New York, offers a first look at the at-home hair color range. With a spectrum of 20 shades and foolproof foam texture, the formula promises effortless application and complete coverage for salon-quality results.

March 18, 2011

An ice cream brand making its U.S. debut is at the forefront of a three-part film series starring Rachel Bilson.

ENGLEWOOD CLIFFS, N.J. — An ice cream brand making its U.S. debut is at the forefront of a three-part film series starring actress Rachel Bilson.

Magnum, a 20-year-old Unilever brand, said the films were directed by fashion guru Karl Lagerfeld and are a platform to introduce the premium ice cream products to U.S. consumers. The films, which will debut at the Tribeca Flm Festival, also can be viewed on the brand's Facebook page next month.