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CINNCINNATI — Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

To promote the launch, Crest 3D has teamed up with actress Amanda Peet. Crest also is donating up to 50 smile surgeries to Operation Smile, an international children's medical charity.

PARIS — L'Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.

She joins the L'Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Marguiles, Freida Pinto, Gwen Stefani and Kerry Washington.

NEW YORK — The National Hockey League and diaper brand Huggies have teamed up for a month-long campaign to collect diapers and donations for families and babies in need across North America.

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

CINCINNATI — Procter & Gamble has tapped actress Shay Mitchell to be the new spokeswoman for its Pantene Pro-V Nature Fusion collection.

MADISON, N.J. — Pfizer Consumer Healthcare on Tuesday launched a new consumer promotion campaign featuring television actress Angie Harmon in support of its Children’s Advil brand.

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday introduced a new contest from the makers of Centrum multivitamins at LoveFeelingHealthy.com. Participants there can nominate women who manage to stay energized this holiday season with a smile on their face.

Nominators can share how the special woman in their lives manages to be the ultimate host, party charmer, gift giver, cookie baker, etc. Participants are asked to submit 300 words that explain how that woman does it all.

LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

NEW YORK —Revlon has tapped actress Kate Hudson to be the newest global brand ambassador for its Almay brand.

In her role for Almay, the Hollywood star will be the face of new and existing Almay products and will appear in global multimedia campaigns that include television, print, in-store and Web placements. Hudson’s first television and print campaign for the brand is set to debut later this year.