Content about Zest

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

February 8, 2013

Sleep as a category has been lights out of late.

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

GREENWICH, Conn. — Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Conn., and Brynwood VI has majority ownership of the company.

Terms of the transaction were not disclosed.