Content about YouTube

July 2, 2012

Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

CINCINNATI — Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

June 8, 2012

Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

LOS ANGELES — Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

Khroma Beauty aims to offer products at affordable pricing with how-to insider and behind-the-scenes tips provided by the Kardashians and their make-up artists via Twitter and YouTube.

June 8, 2012

Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.

NEW YORK — Vichy Labs — which sells its products at select CVS/pharmacy, Duane Reade, Walgreens and Ulta locations — has rolled out a new digital initiative inspired by its CelluDestock skin-firming and anti-cellulite product.


“Booty Break” has launched across all digital platforms with a special site and complementary content on YouTube, mobile and social media. The website, Bootybreak.com, leads visitors to share, discover and download brawny bottoms of all shapes and sizes with a variety of ways to “shake your booty.”

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

NEW YORK — Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.  

Iris Worldwide — an independent, integrated marketing agency — created the new website, located at Coty.com. The new site incorporates the most current content from each of Coty's 50+ brands' Twitter, Facebook and YouTube pages, creating a continuously evolving site.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

WHAT IT MEANS AND WHY IT'S IMPORTANT — If you are a retailer that has yet to develop a smartphone application, then you need to read this.

(THE NEWS: Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often. For the full story, click here)

May 9, 2012

Kimberly-Clark's feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

DALLAS — Kimberly-Clark's feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

The series, which started May 7, is featured on the Kotex Natural Balance Facebook page and YouTube channel. McDonald stars in the series, calling out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

April 30, 2012

An online plea for help from a mother dying of breast cancer prompted the manufacturer of an experimental drug to release it early, according to published reports.

NEW YORK — An online plea for help from a mother dying of breast cancer prompted the manufacturer of an experimental drug to release it early, according to published reports.

In an article posted on its website, CNN told the story of 46-year-old Darlene Gant, a woman with stage-four breast cancer, as she wrote letters to be given to her 11-year-old son on his upcoming birthday, and at future events, such as his high school and college graduations and marriage.

April 13, 2012

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful.

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful. One prime example is Orabrush, which makes an FDA-approved tongue cleaner. Through a series of YouTube videos, Orabrush went from an online-only offering to now being sold in 20,000 drug stores, supermarkets, discount stores and supercenters.


March 21, 2012

Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

EL MONTE, Calif. — Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

The product, which helps flush out such eye irritants as pollen, dust and smoke, will be featured across the "Mommy Blog" circuit and in such print publications as Prevention, Redbook and Allergies Today.

The company also is circulating a 15-second spot featured on YouTube here.

March 12, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

NEW YORK — Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

The multi-phase digital series, featuring “Twilight” star Nikki Reed, premieres on the Tresemmé YouTube channel this week. This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the fall 2012 collections of designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

January 20, 2012

Huggies has introduced its new branded YouTube channel, which is designed to give parents the opportunity to show off their active babies' unique moves.

DALLAS — Huggies has introduced its new branded YouTube channel, which is designed to give parents the opportunity to show off their active babies' unique moves.

January 3, 2012

Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

The company's "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.

December 5, 2011

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


PROVO, Utah — Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


Two years ago, the company produced and posted its first YouTube video with a $500 budget, offering the product for sale online. The videos clearly struck a cord and today, online support has translated into securing space in 16,000 retail locations worldwide, including Walmart and CVS this fall.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

SUPPLIER NEWS — Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia. Unilever initially is acquiring 82% of Concern Kalina for approximately €390 million (U.S. $537 million). The acquisition is subject to regulatory approvals and is expected to be completed by the end of 2011.


October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

PROVO, Utah — After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

The original video has racked up more than 15 million views, and the remake features 10 stars between the ages of 4 and 9 years old, who are taking up the fight against halitosis.

October 19, 2011

Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face.

SUPPLIER NEWS — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face. New products include Volume Flash ScandalEyes mascara ($6.99), Glam’Eyes HD eye shadow ($5.99), Match Perfection 3 Tone blush ($4.97 at Walmart) and Exaggerate eyeliner ($6).


September 21, 2011

Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

SALT LAKE CITY — Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

With distribution within Walmart, the total number of retail locations carrying the Orabrush tongue cleaner is now more than 10,000 throughout the world, the manufacturer stated.

September 8, 2011

A few months after launching its multichannel platform to inform and educate patients about healthy eating, physical activity and stress management, drug maker Eli Lilly has debuted a new YouTube channel.

INDIANAPOLIS — A few months after launching its multichannel platform to inform and educate patients about healthy eating, physical activity and stress management, drug maker Eli Lilly has debuted a new YouTube channel.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011

Walgreens on Tuesday and Wednesday posted two new 30-second spots touting its pharmacies' Web pickup capabilities.

CHICAGO — Walgreens on Tuesday and Wednesday posted two new 30-second spots touting its pharmacies' Web pickup capabilities.

In the first spot, titled "The Pickup," a man is sent on a mission by his wife to pick up a product most men would find embarrassing to bring to the checkout counter. (To view the commercial, click here.)

August 10, 2011

A new video series by Kmart seeks to reach out to Hispanic moms. "Madres y Comadres" is a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States.

HOFFMAN ESTATES, Ill. — A new video series by Kmart seeks to reach out to Hispanic moms.

The mass merchandise chain announced Wednesday the launch of "Madres y Comadres," a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States. The series is designed as a mock "telenovela" that uses humor and emotion to tap into the challenges that Hispanic women and their families face.

July 28, 2011

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

OAK BROOK, Ill. — Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

As part of its campaign, Sharpie will debut print and digital ads and an upcoming YouTube platform. Additionally, Sharpie will run interactive digital display and video ads on other websites, including Alloy, AOL, MTV and Hulu.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.