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September 13, 2013

Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.

MINNEAPOLIS — Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.

Go-Gurt's new packaging design features new health messaging on the outside of the box, including labels of no high fructose corn syrup and that it contains natural flavors and colors.

March 26, 2013

After its fall season-inspired yogurts, Yoplait, a General Mills brand, is bringing two cocktail-inspired additions to store shelves this spring.

MINNEAPOLIS — After its fall season-inspired yogurts, Yoplait, a General Mills brand, is bringing two cocktail-inspired additions to store shelves this spring: Yoplait Light piña colada and Yoplait Original cosmopolitan-flavored yogurt.

Yoplait Light piña colada contains 5 g of protein per 6 oz.-serving with 90 calories and Yoplait Original cosmopolitan contains 5 g of protein per 6 oz.-serving with 170 calories. Both flavors also are a good source of calcium and vitamin D.

February 15, 2013

February is Lactose Intolerance Awareness Month, and Yoplait is encouraging people to say "yes" to dairy by introducing its new Yoplait Lactose Free.

MINNEAPOLIS — February is Lactose Intolerance Awareness Month, and Yoplait is encouraging people to say "yes" to dairy by introducing its new Yoplait Lactose Free. This new product is 99% fat-free and packed with 50% of the daily value of calcium and vitamin D.

January 16, 2013

Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.

MINNEAPOLIS — Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.

The company announced the launch of Yoplait Pro-Force, a Greek yogurt with twice the protein of most kids yogurts, available in strawberry and mixed-berry flavors.

October 4, 2012

Yoplait is making its way to the frozen aisle.

LE MARS, Iowa — Yoplait is making its way to the frozen aisle.

The yogurt brand has rolled out Yoplait original and Yoplait Greek frozen yogurt pints and bars. The frozen yogurt contains live and active cultures, real fruit and uses natural flavors, Yoplait said.

September 18, 2012

Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt.

SUPPLIER NEWS — Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding skim milk and blending, and each 4.5-oz. freezer package yields a single 12-oz. serving. “Each smoothie provides 10 grams of protein when prepared with milk and are sweetened with all-natural stevia,” Yoplait Smoothie marketing manager Maija Aittola said. Available in mixed berry and strawberry banana orange flavors, Yoplait Smoothies carry a suggested retail price of $2.99.

September 11, 2012

Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.

MINNEAPOLIS — Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.

The yogurt brand said that as part of its campaign, the company once again has tapped actress and breast cancer survivor Adamari Lopez to join Yoplait's Save Lids to Save Lives Tour. The tour is making its way across the United States, stopping in U.S. cities with large Hispanic populations. The tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, Yoplait said.

August 16, 2012

Yoplait is expanding its portfolio with a new on-the-go item.

MINNEAPOLIS — Yoplait is expanding its portfolio with a new on-the-go item.

The brand has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding 3/4 cup of skim milk and blending. Each 4.5-oz. freezer package yields a single 12-oz. serving, Yoplait said.

July 17, 2012

A consumer push for healthier snacks has led to an explosion of yogurt sales. Sales of yogurt have increased every year since 2006, according to Mintel.

A consumer push for healthier snacks has led to an explosion of yogurt sales. Sales of yogurt have increased every year since 2006, according to Mintel. The market research firm expected sales growth to continue, reaching a forecasted $6.9 billion in 2012 and $9.5 billion in 2016.

March 22, 2012

Yoplait Greek is helping consumers escape the "winter blues" with the debut of two new yogurt flavors.

MINNEAPOLIS — Yoplait Greek is helping consumers escape the "winter blues" with the debut of two new yogurt flavors.

The brand said its new coconut and cherry pomegranate flavors offer a "delicious tropical escape." Each flavor carries 110 calories and 8 g of protein per 4-oz. cup. What's more, both flavors come in a 4-pack. The new items join the current lineup of flavors, includung strawberry, honey vanilla and blueberry.

Yoplait Greek is available nationwide for a suggested retail price of $2.99 per 4-pack.

September 29, 2011

Yogurt brand Yoplait announced that, as part of its new campaign that celebrates New York, the company will host sampling efforts of its Yoplait Original yogurt.

MINNEAPOLIS — Yogurt brand Yoplait announced that, as part of its new campaign that celebrates New York, the company will host sampling efforts of its Yoplait Original yogurt.

Yoplait said it plans to give out about 50,000 free cups of Yoplait Original yogurt with help from New York fashion students that will serve as Yoplait New York “style and substance samplers,” beginning the morning of Oct. 4. Yoplait samplers can be found from 7 a.m. to 10 a.m., and 4 p.m. to 7 p.m., in the following locations:

 

September 26, 2011

Yoplait has introduced its latest fruit and yogurt smoothie flavor.

MINNEAPOLIS — Yoplait has introduced its latest fruit and yogurt smoothie flavor.

Yoplait said its chocolate banana smoothie has joined the roster of four other flavors, including triple berry, strawberry banana, blueberry pomegranate and strawberry mango pineapple. The smoothie comes in a freezer package, which provides two 8-oz. servings and contains frozen fruit and real Yoplait yogurt.

With 130 calories per serving, the new flavor is an ideal late afternoon snack or after-dinner treat, the company said.

August 18, 2011

Yoplait Light has introduced a new campaign that aims to offer women a simple way to watch their calorie intake.

MINNEAPOLIS — Yoplait Light has introduced a new campaign that aims to offer women a simple way to watch their calorie intake.

July 5, 2011

General Mills now has a 51% stake in Yoplait S.A.S. and a 50% interest in a related entity that holds the worldwide Yoplait brands, the company announced Friday.

PARIS — General Mills now has a 51% stake in Yoplait S.A.S. and a 50% interest in a related entity that holds the worldwide Yoplait brands, the company announced Friday.

General Mills acquired the ownership stakes from Europe-based private equity firm PAI Partners and Sodiaal, the largest dairy cooperative in France, for about $1.2 billion. With this transaction, Yoplait will be governed by a supervisory board with representation from General Mills and Sodiaal, as the remaining ownership stakes in both entities will continue to be held by Sodiaal.

April 20, 2011

Chobani has captured the U.S. yogurt market as the leading brand in the category, according to SymphonyIRI Group data.

NORWICH, N.Y. — Chobani has captured the U.S. yogurt market as the leading brand in the category, according to SymphonyIRI Group data.

The Greek yogurt brand surpassed such competitors as Yoplait and Dannon, according to SymphonyIRI’s InfoScan Review, which examined the last 12 weeks of sales, ended March 20, across food, drug and mass (excluding Walmart).

What's more, SymphonyIRI recently named Chobani as one of the most successful food and beverage consumer packaged goods brands of 2010.

January 26, 2011

Yoplait Fiber One is introducing a 50-calorie yogurt for health-conscious consumers looking for a guilt-free treat.

MINNEAPOLIS — Yoplait Fiber One is introducing a 50-calorie yogurt for health-conscious consumers looking for a guilt-free treat.

The new blueberry flavor contains bits of real blueberry in each creamy cup and contains 5 g of fiber and 0 g of fat.

Yoplait Fiber One yogurt is available nationwide in four-packs of 4-oz. cups at a suggested retail price of $2.79.

January 25, 2011

Yoplait is expanding its decadent line of rich and creamy yogurt parfaits with two new flavors.

MINNEAPOLIS — Yoplait is expanding its decadent line of rich and creamy yogurt parfaits with two new flavors.

Chocolate éclair and cherry cheesecake are the newest additions to Yoplait Delights. Boasting just 100 calories and 1.5 g of fat, dessert lovers can enjoy a tasty treat without tipping the scales.

Yoplait Delights is available nationwide at a suggested retail price of $2.99 for a package of four 4-oz. cups. Additional flavors in the lineup include chocolate raspberry, triple berry crème, lemon torte and crème caramel.

October 24, 2010

Americans have embraced Greek yogurt, and more brands of the thick, creamy yogurt are being...

MINNEAPOLIS —Americans have embraced Greek yogurt, and more brands of the thick, creamy yogurt are being included in dairy cases. General Mills’ Yoplait brand is one of the latest—and more affordable—entries.

Yoplait’s Greek version is available in 6-oz. servings in four flavors: plain, honey vanilla, strawberry and blueberry. Each serving of Yoplait Greek contains 12 g of protein and 0 g of fat.

March 3, 2010

Yoplait is debuting its newest yogurt product in the dairy aisle....

February 9, 2010

Yoplait is making dessert options a bit easier for weight-conscious consumers by rolling out new...