Content about Yardley of London

October 9, 2012

Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.


May 21, 2012

Yardley London, known for its botanical soap bars, has announced the launch of its new Skin Indulgence bath and shower collection.

HARRISON, N.Y. — Yardley London, known for its botanical soap bars, has announced the launch of its new Skin Indulgence bath and shower collection.

"Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices," stated Randy Sloan, Lornamead president. "Yardley's new line will uniquely deliver on that promise while providing additional eco-friendly benefits."