Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among
beauty shoppers.
According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.
