Content about World Wide Web

CINCINNATI — Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads. The online resource features two applications, My Baby Registry and My Baby Shower.

CHICAGO — A social media go-to-market strategy is fast becoming a must-have for companies these days, especially those companies operating in the healthcare arena. It’s no longer enough to push patient education out through a branded online page, not with the growing prominence of social media sites. Today, companies need to seed that education across Facebook and Twitter and/or actively engage bloggers and heavy users to successfully get that education out to the masses online.

CHATSWORTH, Calif. Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a monthly sweepstakes to be the “Featured Athlete of the Month,” an “Ask the Athlete” online forum for submitting training and nutrition questions to Team Prolab professionals, and links to two new social media platforms -- a Prolab Facebook fan page and a Prolab YouTube channel.

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

NEW YORK Beauty company Revlon announced on Wednesday that it has decided to join the Twitter universe.

As the countdown begins to New York's Fashion Week, Revlon is launching its Twitter page at Twitter.com/Revlon. Revlon is giving the first 500 followers a new shade of super lustrous lipstick, created by global artistic director Gucci Westman for her new collection Suede Rhapsody, hitting stores in October.