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PLANO, Texas — Frito-Lay fans really "like" the brand.

The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours," with nearly 1.6 million "likes" in one day, which occurred April 11.

To celebrate this achievement, Frito-Lay is giving away a coupon for a free bag of chips on its Facebook page to the first 24,000 consumers that "like" Frito-Lay, starting on April 29 at 2 p.m. Central Standard Time.

PARSIPPANY, N.J. — FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

Now through May 19, the brand is asking consumers to tweet their healthy choices — as it relates to nutrition, fitness or overall lifestyle — by using the #MYCHOICE hashtag and @reply FiberChoice. FiberChoice said it will sponsor one healthy choice each day through its sweepstakes and at the end of the campaign, award a grand-prize spa vacation.

SUNBURY, Pa. — Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

Weis Markets’ Facebook fans now are eligible for these coupons at Facebook.com/WeisSuperMarket. The coupon offers include $5 off a $50 purchase, $1 off 12-oz. Weis quality granola, $1 off 12-count Weis quality coffee solos and $1 off a Weis Five Star item.

DEERFIELD, Ill. — Walgreens this weekend reported that its customer email database, which is hosted by a third-party vendor, was accessed without permission.

The drug store chain, which uses vendor Epsilon to deploy its email promotional messages, said that law enforcement authorities were notified and are investigating the matter. The company also emphasized that email addresses were the only information obtained in this incident.

MINNEAPOLIS — Target has made the Ethisphere Institute’s World’s Most Ethical Companies for 2011 list, the retail chain said Thursday.

Target said the institute, an international business ethics organization, honored Target for business practices and initiatives that benefit the community. This is the fifth consecutive year in which the company has won the award.

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.

WASHINGTON — Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell. The program’s “Spread the Love Tweet-a-thon” will take place Feb. 14 through 18 to raise money for Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children younger than 5 years old with essential micronutrients.

SAN MATEO, Calif. — CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.

With CalmSea’s program, retailers are better able to understand their customers’ preferences and deliver targeted promotions — such as private sales, group-buys, sweepstakes, contests and more.

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”