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May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."

May 2, 2011

To celebrate the launch of Hulu Plus on Xbox Live, Jack Link’s Beef Jerky will offer all Xbox Live members one free week of Hulu Plus services.

MINONG, Wis. — To celebrate the launch of Hulu Plus on Xbox Live, Jack Link’s Beef Jerky will offer all Xbox Live members one free week of Hulu Plus services.

The beef jerky brand said that its branded Hulu Plus channel instantly delivers current-season episodes of such top shows as “Modern Family,” “30 Rock” and “The Daily Show with Jon Stewart” in high definition, as well as full back-seasons of favorites and hundreds of movies from The Criterion Collection, for $7.99 per month with limited advertising.

April 28, 2011

Frito-Lay fans really "like" the brand.

PLANO, Texas — Frito-Lay fans really "like" the brand.

The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours," with nearly 1.6 million "likes" in one day, which occurred April 11.

To celebrate this achievement, Frito-Lay is giving away a coupon for a free bag of chips on its Facebook page to the first 24,000 consumers that "like" Frito-Lay, starting on April 29 at 2 p.m. Central Standard Time.

April 27, 2011

AstraZeneca has launched a new technology on two of its products' websites to give consumers an option to contact a live AstraZeneca customer service representative with just a click of a button.

WILMINGTON, Del. — AstraZeneca has launched a new technology on two of its products' websites to give consumers an option to contact a live AstraZeneca customer service representative with just a click of a button.

April 22, 2011

FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

PARSIPPANY, N.J. — FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

Now through May 19, the brand is asking consumers to tweet their healthy choices — as it relates to nutrition, fitness or overall lifestyle — by using the #MYCHOICE hashtag and @reply FiberChoice. FiberChoice said it will sponsor one healthy choice each day through its sweepstakes and at the end of the campaign, award a grand-prize spa vacation.

April 22, 2011

Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

LOS ANGELES — Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

April 20, 2011

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

SUNBURY, Pa. — Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

Weis Markets’ Facebook fans now are eligible for these coupons at Facebook.com/WeisSuperMarket. The coupon offers include $5 off a $50 purchase, $1 off 12-oz. Weis quality granola, $1 off 12-count Weis quality coffee solos and $1 off a Weis Five Star item.

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 4, 2011

Walgreens this weekend reported that its customer email database, which is hosted by a third-party vendor, was accessed without permission.

DEERFIELD, Ill. — Walgreens this weekend reported that its customer email database, which is hosted by a third-party vendor, was accessed without permission.

The drug store chain, which uses vendor Epsilon to deploy its email promotional messages, said that law enforcement authorities were notified and are investigating the matter. The company also emphasized that email addresses were the only information obtained in this incident.

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.

RALEIGH, N.C. — A specialty infusion pharmacy has joined the social media realm.

MedPro Rx's president, Nancy McFarlane, said that the company has launched a Facebook page, which will share MedPro Rx’s news, updates, blog posts and photos with its community. Additionally, the page will expand the company's online presence and customer service focus for clients, healthcare consumers, providers and third-party payers, McFarlane said.

March 17, 2011

Target has made the Ethisphere Institute’s World’s Most Ethical Companies for 2011 list, the retail chain said Thursday.

MINNEAPOLIS — Target has made the Ethisphere Institute’s World’s Most Ethical Companies for 2011 list, the retail chain said Thursday.

Target said the institute, an international business ethics organization, honored Target for business practices and initiatives that benefit the community. This is the fifth consecutive year in which the company has won the award.

March 7, 2011

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

MADISON, Wis. — As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

In preparation for daylight saving time, the battery brand is hosting a Twitter event and a Facebook promotion designed to raise awareness about replacing batteries in smoke alarms and carbon monoxide detectors, the company said.

March 4, 2011

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.

February 28, 2011

Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.

February 25, 2011

Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

WASHINGTON — Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

February 17, 2011

Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

NORWICH, N.Y. — Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

The campaign, which underscores the love Chobani fans have for the brand, marks the company's first national advertising push, which includes two national television commercials, along with digital and out-of-home ads. Outreach also will continue on the brand’s Facebook and Twitter accounts.

February 10, 2011

The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell. The program’s “Spread the Love Tweet-a-thon” will take place Feb. 14 through 18 to raise money for Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children younger than 5 years old with essential micronutrients.

January 20, 2011

A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.

RYE BROOK, N.Y. — A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.

The index polled 1,200 consumers to measure projected online spending for the quarter and the influencing factors, eBillme said. Of the consumers polled, the index revealed, 32% of shoppers will purchase Valentine's Day gifts online.

This quarter, respondents also were asked what they planned to purchase for Valentine's Day. Findings included:

January 10, 2011

CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.

SAN MATEO, Calif. — CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.

With CalmSea’s program, retailers are better able to understand their customers’ preferences and deliver targeted promotions — such as private sales, group-buys, sweepstakes, contests and more.

January 3, 2011

With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

LAS VEGAS — With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”

December 20, 2010

American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

CLEVELAND — American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

December 14, 2010

CVS/pharmacy has launched its new CVS Express Photo app, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.

WOONSOCKET, R.I. — CVS/pharmacy has launched its new CVS Express Photo app, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.