Content about World Wide Web

November 7, 2011

Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

CINCINNATI — Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

PROVO, Utah — After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

The original video has racked up more than 15 million views, and the remake features 10 stars between the ages of 4 and 9 years old, who are taking up the fight against halitosis.

October 24, 2011

Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

COLLEGEDALE, Tenn. — Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

Sunbelt said that its "Ka-Pink" social media campaign encourages Facebook fans to change their profile photos to one of three pink-themed superhero bodies. For every Facebook fan who "ka-pinks" their photo, Sunbelt also will donate $1 to the NBCF.

October 17, 2011

CVS/pharmacy announced on Monday that social network connectivity is now available at all CVS/pharmacy photo centers with Kodak picture kiosks.

WOONSOCKET, R.I. — CVS/pharmacy announced on Monday that social network connectivity is now available at all CVS/pharmacy photo centers with Kodak picture kiosks.

Effective immediately, customers can visit the CVS/pharmacy photo center to access and print their photos or access their friends' photos directly from Facebook at the Kodak picture kiosk. This new feature allows CVS/pharmacy customers to print images directly from Facebook without bringing a digital camera, USB drive or smartcard into the store.

October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)

October 13, 2011

Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.

ROCHESTER, N.Y. — Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.

The enhanced Facebook application is the flagship feature of the new Kodak Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide, the company said.

October 11, 2011

Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers.

IRVING, Texas — Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers. The toilet paper roll covers, which are available online at RespectTheRoll.com and through Cottonelle’s Facebook page, have been produced in three colorful designs and have been a hit with consumers.


At the height of website traffic, more than 72 requests per minute have been recorded for the covers. Through the Facebook page, Kimberly-Clark is giving away 25,000 additional roll covers. Roll covers will be on sale online for $4 each starting Nov. 1.

October 10, 2011

Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

PARSIPPANY, N.J. — Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

October 6, 2011

Fred’s posted a 1% gain in sales, to $17.5 million, for the five weeks ended Oct. 1.

MEMPHIS, Tenn. — Fred’s posted a 1% gain in sales, to $17.5 million, for the five weeks ended Oct. 1.

Comparable store sales for September increased 1.1%; comparable store sales were flat in the year-earlier month. The September total sales comparison was adversely affected by store-closing sales that occurred last year during the month.

September 29, 2011

CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

September 27, 2011

Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

MINNEAPOLIS — Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

The retailer has launched a Facebook application through which Facebook fans can create a poll via "Ask Your Friends: Halloween Edition." The app allows users to select up to four costumes to be voted on. Selections can be made for men, women, kids, infant and toddler, as well as pets.

September 22, 2011

Walgreens is celebrating Halloween with a new Facebook contest.

DEERFIELD, Ill. — Walgreens is celebrating Halloween with a new Facebook contest.

September 21, 2011

Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

SALT LAKE CITY — Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

With distribution within Walmart, the total number of retail locations carrying the Orabrush tongue cleaner is now more than 10,000 throughout the world, the manufacturer stated.

September 15, 2011

Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

September 14, 2011

Omron Healthcare will be hosting Bob Greene, Oprah's personal trainer, Wednesday at 9 p.m. on Twitter at #FitWithOmron.

CHICAGO — Omron Healthcare will be hosting Bob Greene, Oprah's personal trainer, Wednesday at 9 p.m. on Twitter at #FitWithOmron. Participants will have a chance to win an autographed version of Greene's latest book "20 Years Younger: Look Younger, Feel Younger."

September 9, 2011

Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

CHICAGO — Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

Through its Facebook page, consumers can select among bananas foster, root beer float and lemon square flavors. The winning flavor of this vote will be added to the Dessert Delights lineup of orange creme pop, apple pie, mint chocolate chip, strawberry shortcake and key lime pie. Voting ends Nov. 12. The new flavor is slated to hit store shelves next summer.

September 9, 2011

With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

DEERFIELD, Ill. — With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

Walgreens is working with the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American Citizens and the National Urban League on an initiative to help provide up to 200,000 flu shot vouchers.

September 7, 2011

Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

MAPLE GROVE, Minn. — Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

Fans who join the AmLactin Facebook community will receive a $3 coupon for any AmLactin moisturizing body lotion or cream.

August 31, 2011

Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

PLEASANTON, Calif. — Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

August 29, 2011

Top officials at Google knew about ads for online black-market pharmacies displayed on the Internet search giant's website, according to published reports.

NEW YORK — Top officials at Google knew about ads for online black-market pharmacies displayed on the Internet search giant's website, according to published reports.

Forbes magazine reported that federal investigators said Google co-founder Larry Page was aware that the ads were illegal but still allowed them to be displayed, based on documents related to the case. The article quoted a company spokesman as saying that the company had settled and was "moving on," but that it should not have allowed the ads.

August 25, 2011

Physical inactivity may play a key role in the development of Type 2 diabetes, according to new research.

NEW YORK — Physical inactivity may play a key role in the development of Type 2 diabetes, according to new research.

August 24, 2011

Google has settled with the federal government for $500 million over allegations that it displayed advertisements for black-market pharmacies, according to published reports.

NEW YORK — Google has settled with the federal government for $500 million over allegations that it displayed advertisements for black-market pharmacies, according to published reports.

The New York Times reported that Google would pay to settle an investigation by the U.S. Department of Justice that it had displayed ads from online pharmacies that sell drugs without prescriptions and sometimes sell counterfeit drugs.

August 24, 2011

Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

HOFFMAN ESTATES, Ill. — Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

August 19, 2011

Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

DENVER — Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

Udisglutenfree.com has the goal of providing important information and open new opportunities for Udi's to connect with new gluten-free consumers and devoted fans.

August 15, 2011

This isn't just about mail order in New York state. This is about the future of the pharmacy benefit management market and what payers are more likely to spend their money on.

WHAT IT MEANS AND WHY IT’S IMPORTANT — This isn't just about mail order in New York state. This is about the future of the pharmacy benefit management market and what payers are more likely to spend their money on. It's about choice. And because of that, this is just another story in what has been a very busy news cycle on the PBM front, driven primarily by the anti-mandatory mail-order bill battle in New York, reactions to two contradictory studies on patients regarding mail order and adherence, and continued challenges to the proposed ESI-Medco merger.