Content about World Wide Web

CINCINNATI — Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

COLLEGEDALE, Tenn. — Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

Sunbelt said that its "Ka-Pink" social media campaign encourages Facebook fans to change their profile photos to one of three pink-themed superhero bodies. For every Facebook fan who "ka-pinks" their photo, Sunbelt also will donate $1 to the NBCF.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)

IRVING, Texas — Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers. The toilet paper roll covers, which are available online at RespectTheRoll.com and through Cottonelle’s Facebook page, have been produced in three colorful designs and have been a hit with consumers.


At the height of website traffic, more than 72 requests per minute have been recorded for the covers. Through the Facebook page, Kimberly-Clark is giving away 25,000 additional roll covers. Roll covers will be on sale online for $4 each starting Nov. 1.

MEMPHIS, Tenn. — Fred’s posted a 1% gain in sales, to $17.5 million, for the five weeks ended Oct. 1.

Comparable store sales for September increased 1.1%; comparable store sales were flat in the year-earlier month. The September total sales comparison was adversely affected by store-closing sales that occurred last year during the month.

MINNEAPOLIS — Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

The retailer has launched a Facebook application through which Facebook fans can create a poll via "Ask Your Friends: Halloween Edition." The app allows users to select up to four costumes to be voted on. Selections can be made for men, women, kids, infant and toddler, as well as pets.

SALT LAKE CITY — Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

With distribution within Walmart, the total number of retail locations carrying the Orabrush tongue cleaner is now more than 10,000 throughout the world, the manufacturer stated.

CHICAGO — Omron Healthcare will be hosting Bob Greene, Oprah's personal trainer, Wednesday at 9 p.m. on Twitter at #FitWithOmron. Participants will have a chance to win an autographed version of Greene's latest book "20 Years Younger: Look Younger, Feel Younger."

DEERFIELD, Ill. — With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

Walgreens is working with the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American Citizens and the National Urban League on an initiative to help provide up to 200,000 flu shot vouchers.

PLEASANTON, Calif. — Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

NEW YORK — Physical inactivity may play a key role in the development of Type 2 diabetes, according to new research.

HOFFMAN ESTATES, Ill. — Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.