Content about Wonder Bread

February 27, 2013
Reports: Flowers Foods to buy Wonder Bread

According to published reports, Flowers Foods is set to buy Hostess bread brands, including Wonder bread, for $360 million after no other bidder came forward with a competing offer, a source familiar with the sale acknowledged Wednesday.

NEW YORK — According to published reports, Flowers Foods is set to buy Hostess bread brands, including Wonder bread, for $360 million after no other bidder came forward with a competing offer, a source familiar with the sale acknowledged Wednesday.

According to a Reuters report, Hostess, which went bankrupt last year, was scheduled to host an auction on Thursday for the brands — which also include Butternut, Home Pride, Merita and Nature's Pride — but as no other bids were announced, the company will not go through with an auction.

January 14, 2013
Hostess announces stalking-horse bidders for bread brands

Hostess Brands has chosen a stalking-horse bidder for its bread business, the bankrupt baking company said.

KANSAS CITY, Mo. — Hostess Brands has chosen a stalking-horse bidder for its bread business, the bankrupt baking company said.

Hostess, which declared bankruptcy in November 2012 following a long standoff with one of its labor unions, said it had chosen Flowers Foods as the stalking-horse bidder; the company plans to solicit bids from other companies as well.

December 14, 2012
Reports: Kroger, Walmart looking to buy Hostess assets

Kroger and Walmart may be looking to buy up assets from bankrupt food company Hostess Brands, according to published reports.

NEW YORK — Kroger and Walmart may be looking to buy up assets from bankrupt food company Hostess Brands, according to published reports.

January 11, 2012
Hostess files for Chapter 11

The maker of Twinkies and Wonder Bread has filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.

NEW YORK — The maker of Twinkies and Wonder Bread has filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.

Irving, Texas-based Hostess Brands carried $860 million in debt and also faced high labor costs and rising prices for sugar and other ingredients that exceeded its annual sales of about $2.5 billion, according to published reports. Hostess previously filed for bankruptcy protection in 2004 and emerged in 2009.

March 14, 2011
Wonder salutes everyday heroes in line with anniversary celebration

As part of its 90th anniversary celebration, Wonder bread is gearing up to launch a campaign to honor America's everyday heroes.

IRVING, Texas — As part of its 90th anniversary celebration, Wonder bread is gearing up to launch a campaign to honor America's everyday heroes.

The soon-to-be-launched "Wonder Heroes" campaign will select people from 800 submissions to Wonder's Facebook page. The everyday heroes then will appear on limited-edition packages available in stores around Mother's Day, Father's Day, Memorial Day and Independence Day.