SCHENECTADY, N.Y. — Price Chopper is calling out products that tout value through a new display concept.
The company said its Xtreme Values concept will showcase deeply discounted items in specially merchandised areas of Price Chopper stores. The concept will feature Price Chopper's private-label brand, Clear Value, along with "an ever-changing assortment of opportunity buys, limited-edition products, lesser-known brands, truckload sales and closeouts, as well as not-seen-before deals on corporate and national brand products."